Depth analysis: localization strategy of LED multinational corporation in China

The development pattern of global LED industry, international companies not only leads the global market trend and technological change, the development of their future strategic layout of China LED industry also plays an important role, and LED as an important manufacturing base and the largest application market, Chinese more and more optimistic about the international LED giants. How is the current development of the international giants and how to deploy the future? How will they affect the development of the industry as a whole? Their further move in the Chinese market is.

The localization strategy of multinational companies is one of the main strategies for the markets of other countries, this strategy is particularly important in today's economic globalization, localization is simple to understand WheninRome, doastheRomansdo rome.

How is the current development of the international giants and how to deploy the future? How will they affect the development of the industry as a whole? What are their further initiatives in the Chinese market? First, the localization strategy features of "localization" is the essence of multinational production, marketing, management, personnel and other full integration into the host economy in the process, through comprehensive investigation, understand the local real economy, culture, customs and other conditions in a series of adjustment into the.

For foreign multinational companies produced products on the one hand, can better meet the needs of local consumers, but also save the expatriate foreign enterprises and multinational management of high cost, and the local social and cultural integration, reduce local social crisis on foreign capital mood, is conducive to the economic security of the host country, increase employment opportunities, accelerate the management of change, in line with international standards.

Localization should be understood as a process rather than an end. Change one thing in order to adapt to the current environment and do, popular to say that to the romans. The concept of localization is widely used in different industries. Localization is a reflection of modern marketing concept, which is the core of enterprise: all business activities to the consumer as the core, and not in the business of preferences, habits as the criterion, the customer specification must change with the change of enterprise area caused by the change.