LED lamp sales channels in the "shopkeeper" money is the way out

July 28th, the construction area of 100 thousand square meters of Changzhou Zou Guang Guang Expo Center building successfully completed, is expected to open in October. On the same day, Shanghai Lamps City opened to the return of the king of the trend, once again return to the industry. Although the current construction of lighting stores throughout the country is being carried out in full swing, but the development of lighting outlets is not clear.

As a sales platform, how to ensure the money is the focus of all the merchants settled LED lighting stores, and for businesses to make money in the "shopkeeper" may be the future direction of development of the lighting stores. After more than 30 years of development, the lighting industry has matured, and has spawned a large number of professional stores.

On the same day, Shanghai Lamps City opened to the return of the king of the trend, once again return to the industry. Although the current construction of lighting stores throughout the country is being carried out in full swing, but the development of lighting outlets is not clear. Business back to the shop to rent things often occur, so many stores into panic.

Change from "merchant" to "tradesmen", many people may have doubts, is the marketing mode of "restoration"? In the early development of lighting industry, due to less than the need for the production of enterprises as long as the products produced have dealers queue this form, "light" town the unique form of industry - front shop.

The manufacturers only in the medium from retail dealers across the country to purchase on the line, this model is called the "shopkeeper". Until the beginning of the new century, OPPLE lighting in the lighting industry the first Recruitment Clerk, and sent to each national market channel development, to break the "shopkeeper" mode, the industry also began to enter the stage of "merchant". "Merchant" mode will allow to enter a new era of marketing lighting industry, a change in the past the passive sales, began to take the initiative.

Today, the "business" model after more than ten years of development, deepening, has been derived from the segmentation model, but no matter how differentiation, the overall direction is the same, that is "going out".

Lighting enterprises need to "salesmen" mode, why lighting stores let businesses from "merchant" to "tradesmen" into the future direction of development? In this regard, Guo Xiu said, through the formation of strategic cooperation with the designer stores, dealers, such as purchasing resources, attract more purchasing resources to purchase, let merchants settled homes can be received this order, "shopkeeper" mode is to help businesses make money.