DisplaySearch modified 2008-2015 OLED market forecast

Due to continue to face pressure from LCD, DisplaySearch, a market research firm, has revised its forecast for the OLED market in 2008~2015. However, the agency also believes that the new AM-OLED applications and other areas will accelerate growth after 2009.

DisplaySearch said that in the third quarter of 2008, global OLED display sales were $141 million, down 11% from the second quarter, but an increase of 60% over the same period last year. Following the strong performance in the second quarter, PM-OLED shipments by mobile phone screen orders fell hit, it is said that shipments in the third quarter than in the second quarter decreased by 22%.

But DisplaySearch pointed out that shipments fell mainly in monochrome PM-OLED, and colorful and full-color PM-OLED is favored. This resulted in an average sales price of OLED in the third quarter.

DisplaySearch display technology director Jennifer Colegrove said: "the OLED display industry is rapidly changing, with new companies to join the existing manufacturers to expand production capacity or exit the market, other manufacturers are in the application of key change. "She also said that although the use of the OLED display can achieve some very attractive properties, and in recent years the life has significantly improved, but this kind of display is still facing LCD and PM from TFT LCD strong price competition.

It is understood that rhenium treasure (RiTdisplay) has gone beyond the Samsung SDI, OLED shipments to become the largest manufacturer, the market share is 36%, while Samsung is the number of. But with AM-OLED shipments, Samsung SDI is still the highest overall OLED sales of manufacturers. Samsung SDI in January next year will still be combined with Samsung's small and medium sized display business, the establishment of Samsung mobile display company (Samsung Mobile Display).

TDK beyond the vanguard (Pioneer), becoming the third largest supplier of OLED, the market share is 17%, while the proportion of pioneer fell to 12%. Ranked fifth is leisurely King Technology (Univision). According to DisplaySearch, these five suppliers accounted for more than third of the total OLED shipments in the last quarter of more than 95%.

Odd crystal EL (Chi Mei) is the second largest supplier of AM-OLED display, the growth rate in the third quarter record. The AM-OLED supplier Samsung SDI shipments lower than the second quarter. Overall AM-OLED shipments are said to grow.