Domestic color TV brewing counterattack LED

Although the domestic color TV giants in the transformation from the traditional to the high-end LCD TV LCD LED than foreign brands slow step, but the reporter yesterday from Hisense, SKYWORTH and other domestic TV brands to understand, and now they have started brewing counterattack, is expected this month launched a series of multi domestic LED products, to the National Day on the market of domestic LED can form a complete product line, involving all specifications. The main difference between LED and the traditional liquid crystal is that the light source system, because of the use of LED light source is more advanced, so that the LED has better graphics and solve the motion picture tailing and other advantages, but also can realize TV thinner and more power. In addition, because the LED light source has realized the lead-free production, therefore its environmental protection performance is stronger than the traditional LCD tv. At present, the industry has recognized LED LCD TV is the future trend of development. However, after the domestic market is basically a monopoly of foreign brands LED. Samsung is the first launch of LED brand in China, the current LCD TV sales in LED has accounted for more than half of the share, far ahead in the industry. In addition, SHARP, SONY has also launched a LED, relatively speaking, domestic brands have been in a conservative situation. In this regard, the general manager of Hisense Beijing branch Song Haiyan yesterday told reporters, this is mainly the brand marketing strategy, domestic brands usually pay more attention to the degree of market acceptance, decided to promote the progress of new according to consumer demand. She said that, in fact, Hisense had already had a 42 inch LED market, but also achieved good sales performance, but because of a single model, the impact is not as good as foreign brands. She told reporters that in recent years, Hisense will be listed on a larger scale 47 inches and 55 inches LED, the current its 55 inches of products have been sent to the domestic market, plans to take the lead in the market in the near future to achieve volume sales. According to the plan, Hisense's 22 inches, 26 inches, 32 inches screen LED is also planned before the national day. The general manager of SKYWORTH Beijing branch Pan Zhifeng told reporters yesterday, SKYWORTH will be listed on the new LED series of products by the end of the month, hit the big screen, and the network download function embedded products as a selling point. But the reporter also noted that the current price of LED TV is generally higher than the traditional LCD TV expensive 50% or more times. So do not rule out the domestic brands through price advantage will catch up from behind. SKYWORTH said that after the massive entry of domestic products LED market, there will be a difference in the price of foreign brands! Hisense also said that this year 51 they have 42 inch LED prices fell less than million, the upcoming 55 inch products will also be in the low price of about 19000 yuan this year to attack the market, LED market continues to heat up. Reporters learned that this price is basically the same as the current foreign brands 46 inches LED flat.