Before year eleven, Samsung, SHARP, SONY, LG, Hisense, SKYWORTH and other foreign mainstream TV companies have launched LED TV, a time of "LED TV" has become a hot topic in the TV industry. According to the survey data Chinese Electronic Chamber of commerce consumer electronic product investigation office show that as of now, consumers for LED TV products concern has been as high as 75%, China market ready to buy LED TV this year the proportion of consumers up to 34%.
However, consumers for the characteristics of LED TV product advantages is still in a relatively low level of cognition, to make analysis of the famous home appliance expert LU Renbo for the vast number of consumers:
LCD TV as a passive display device, it will not shine, it relies on the backlight to light through the display panel to display the graphics. Backlight technology directly affects the quality of LCD tv. Traditional LCD TV usually uses cold cathode fluorescent lamp (CCFL) as the light source, the color gamut is only about 70% of the NTSC standard. The appearance of LED backlight technology has completely broken the color problem of LCD TV, and its color gamut reaches 105% of NTSC standard.
The advantage of LED TV in color gamut and dynamic picture of the performance of the embodiment is achieved by the traditional LCD backlight improved, different from the traditional CCFL backlight, LED backlight can improve the image quality to a great extent, according to the LED diagnostic test results from previous TV Chinese Electronic Chamber of Commerce jointly China Electronics Standardization Institute. Deputy director of the Test Center Dr. Zhang Subing analysis pointed out that with the digital TV standard: LED TV color gamut coverage compared with the ordinary LCD TV (NTSC) upgrade from the traditional LCD TV 75%-100% to 105%-113%, the average power consumption reduced by 40%, the dynamic contrast ratio is more than 25000:1.
With the continuous improvement of environmental protection, ultra-thin, high quality and other requirements, LED TV with its absolute advantage in energy saving, environmental protection and color performance has become a new trend in the development of the tablet in 2009. LED TV has become the mainstream of the market trends and the times will soon come. It is expected that by 2011 LED TV market share will exceed the ordinary LCD tv.
LED TV in significantly improved performance compared to the traditional LCD TV, causing consumer attention, however, in the LED TV to promote early, as a new technology, the traditional LCD TV prices compared with the same size, there is still a certain gap. The high prices for LED TV, LED TV price Lu Renbo said that this situation is mainly LED products is still in the early popularity, "represents the future direction of strong technical strength of enterprises launched products". Because the product is small in scale, the production cost compared with the traditional LCD TV has a large gap, while LED TV in performance than the traditional LCD TV to enhance the quality, the appearance is more in line with the fashion trend, overall, LED TV price in a reasonable range. With the progress of technology, various TV companies have launched LED TV products, LED TV prices will decline, for example, in the era of the CRT LCD TV market price of hundreds of thousands of dollars, a few years ago to the vast number of consumers or luxury, but with the development of technology, the expansion of the market, the enterprise competition in the LCD TV the market price fell rapidly, the rapid development of technology in only a few years on the LCD TV "flying into the homes of ordinary people".
It is understood that in 2013, the LED (light emitting diode) backlight LCD TV market penetration will grow to 40%, 2014, LED backlight LCD TV shipments will exceed CCFL (cold cathode fluorescent lamp) backlight LCD TV shipments, with LED TV technology, LED TV market will advance the production of more color TV enterprises. Rich LED TV products, will attract more fashion this season, consumers have a high demand for quality to buy.
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