Electricity supplier rapid expansion of LED lighting companies how to do?

Introduction: the rapid development of e-commerce in various industries, but also to a certain extent, affected the industry's profit model. The face of the rapid expansion of the electricity supplier potential, LED companies how to do?

LED companies must understand that the rise of electricity supplier is the inevitable development of the current situation. As everyone knows, the electronic commerce compared to traditional dealers, the small shops, hydropower, artificial, warehousing and logistics costs, thus showing the product price compared to traditional dealer is higher, so the electricity supplier development is bound to the traditional dealer profits have a certain impact. Traditional dealers earn the money of the customer and product information asymmetry, but the development of the network will cause this phenomenon will no longer exist. Electricity supplier will certainly affect the impact of the traditional sales model profits, the lighting industry will also have an impact on the original channel combination model.

At the present stage of e-commerce in the entire lighting industry in just a purchase channel, consumers generally is to realize brand information through known purchase channels and traditional media, the electricity supplier in this channel to buy high cost products. From the consumer's point of view, the advantages of e-commerce is convenient, consumers only need to browse through a computer to all products.

Disadvantages of the electricity supplier is not able to provide the perfect service. Currently, the electricity supplier can not provide a series of services in accordance with the individual needs of consumers. Because the lighting consumer includes public class customers and professional customers, these two types of customer demand for products, the circulation of products of mass customers tend to buy high price, they can solve the demand through electricity supplier channels.

High demand for professional customers, including lighting design, light design, etc., the current electricity supplier can not fully meet their needs. If the electricity supplier in the future development can solve the needs of such customers, it will become a mainstream sales channels.

The rise of the electricity supplier will inevitably affect the profits of LED enterprises through the traditional dealer channels, which is a mature industry must go through the stage. Therefore, LED enterprises must be based on their long-term development goals to do a good job response. Traditional sales model such as dealers, to adapt to the development of the times to embrace e-commerce, so as to meet the change.

The products of the future will develop in the direction of e-commerce, LED companies need to accept changes to meet the challenges, according to the development situation, its present goal and long-term development objectives of strategic deployment, to choose their own development of the sales channels, such as circulation enterprises can choose the cost and profit of lower electricity supplier channels, and engineering enterprises to enhance the ability of personalized service to meet customer needs, so as to ensure the rapid development of enterprises.