Traditional channels of lighting and electricity supplier logistics confusion

Review: Ma said: twenty-first Century, either e-commerce, or no business can be. Electricity supplier development so far, and then savor, this sentence has its certain rationality, but also has a certain bias. For the lighting industry, in view of the special nature of lighting products, the first enterprise choose not to choose electricity suppliers, depending on the specific products and enterprises; secondly, when starting business channels, depending on the development stage; furthermore, the electricity supplier channels only engineering, wholesale and retail channels for many, the effort to see specific circumstances.

For the traditional lighting manufacturers, the online channel potential and higher growth, more and more consumers choose online shopping, with the development of the electricity supplier channels online sales promotion are not contradictory, traditional companies fought electricity supplier platform, facing the challenge in talent reserve, information system, business model etc.. Tmall marketing experts Wei special mention of product storage and logistics is a major challenge faced by traditional manufacturers, in 2012 when the eleven double furniture manufacturers took the time to complete the delivery of the goods sold for the next two months of the double eleven. Wei Qi believes that not all of the traditional enterprises are suitable for electronic business platform, high-level do not attach importance to the core team does not match the ability, product and brand differentiation is not suitable for enterprises are not blind to go into the electricity supplier platform.

The current electricity supplier, there are still some deficiencies, LED lamps, LED lamps as some glass products, fragile, like the LED bulb lamp, LED lamp, LED ceiling lamps, although are now using acrylic material, compression, not easy to damage, but in the process of transportation, the slightest mistake still, it will cause damage, if damaged back, also involves the problem of freight, for the LED lamp manufacturers, if damaged, the basic single white work.

In addition, customer service is service and installation problems, like some complex lamps, often also provide on-site installation services, if it is online shopping, this estimate is difficult to guarantee, in use process, if there is a problem, how to keep up with customer service service, this is the need to consider the issue.

Indeed, lighting corporate road lighting industry is full of ups and downs, but the electricity supplier can not completely replace the traditional shops, the most important thing is to read the difference of traditional channels and electronic business, looking for a breakthrough and combination of the two, do not mind a hot, throw the helve after the hatchet. Don't follow the trend, do what you are good at.