Enter the digital photo printing retail market HP odds geometry

Printer giant HP recently announced that it will enter the photo printing retail market, the Hewlett-Packard Co will be built in many places Digital Printing retail stores, the convenience of customers developing fast in a few minutes.

HP called the Photosmart Express store has a bright blue and green, cost about $15000, another commercial product is HP Photosmart Studio studio, about $50000, will appear in the Albertson's, Longs Drugs and Basha's supermarket supermarket supermarket.

HP Photosmart Express store is able to identify various types of memory, 5 seconds in the automatic printing of 4 x 6 inch digital photos. Photosmart Studio studio can provide the album production calendar, greeting cards, posters and other products for customer service, the two products are used in a cheap dye sublimation inkjet technology. HP has made a bold attempt, its rival Fuji has already occupied the Ke large-scale digital photo printing retail market, set up a Digital Printing retail store in WAL-MART, Walgreen, Costco, Wholesale such a large retail stores and supermarkets.

IDC digital printing analyst Ron Glaz said that this is a big move across the traditional field of HP, no doubt will encounter some obstacles. After all, most of the retailers have established partnerships with Kodak, Fuji, and some second rate digital print. Kodak is the world's top 70 thousand in the world, with about half of the printing press in the United States, Fuji is the boss of digital printing. In addition, compared with other companies in the printing shop, HP prices higher.

But HP is optimistic about the prospects, confident that it will be able to successfully enter the photo printing retail market, such as HP's success in the traditional printing market.

Needless to say, HP will certainly be his financial and influence to create the market, and HP also has the ability to do so.

HP has become a giant in the home market, and online printing has also been a great success, HP digital printing retail market as its digital photography technology strategy third points.

Kalle Marsal Digital Technology Department of HP said, we believe that Digital Printing retail is the key point of growth of digital photos of the market, the first step to enter the market just now we plan to expand sales of digital products. Although ambitious, but HP is likely to stay at the hotel, gas stations outside the traditional place to stand firm.

It is reported that from 2004 to 2005, the digital printing shop in the development of printing retail sales growth of 142%, while in the store, the development of the printing is an increase of 65%, is expected in the year to 2010 retail printing market will reach $7 billion.