Enterprise strategy of LED intelligent lighting Era

Review: 2014, LED lighting is big development of the year, according to preliminary statistics, in 2014 the global LED lighting penetration rate exceeded 30%, while the Chinese penetration has reached 17%, the domestic LED general lighting production scale growth of nearly 50%, reached 101 billion 600 million yuan. At the same time, LED smart lighting market is also quietly open, China in 2013 with the system program, including the LED intelligent lighting market reached 4 billion 700 million yuan, according to estimates, in 2014 will reach $10 billion.

On the one hand, we judge the LED general lighting has entered the Red Sea market; on the other hand, we believe that LED smart lighting is developing rapidly, is a higher gross profit of the blue ocean market. Faced with the new trend of the development of LED industry, LED enterprises should be prepared ahead of time to seize the emerging hot spots in the industry, with minimal force to achieve the maximum, the most long-term economic benefits. So, the question is, LED companies should be how to meet the LED era of intelligent lighting it?

For LED lighting faucet, we believe that you can focus on smart lighting brand, through the use of existing resources and capabilities to do cross-border integration of LED smart lighting industry chain. Due to the characteristics of intelligent LED lighting, networking, its industrial chain will be longer and more abundant, the need for a large platform to cross-border integration. Because LED itself has the leading lighting lighting hardware terminal advantage, for the pursuit of more core competitiveness, it is necessary to integrate the system platform and the Internet resources, so as to create LED intelligent lighting products users a complete and ultimate experience.

We believe that LED lighting in the home has a great advantage of universal smart lighting, or even cut into the smart home market, the future development of space should not be overlooked.

For small and medium LED lighting companies, we believe that the pursuit of large but not hold, it is better to use the positioning strategy, subtraction and focus on the application of professional segments of the industry to occupy a place. LED intelligent lighting is different from the smart phone, which is very rich in the application of industry segments, such as: street lamps, hospitals, office buildings, shopping centers, mines, tunnels, etc.. Each segment of the industry, the requirements of the LED intelligent hardware and intelligent system platform is a huge gap, especially the system management platform, the user requires a completely different. This gives the survival of small and medium enterprises LED lighting industry segments of large, more in-depth understanding of user requirements, can experience optimization more professional management system platform, can hit the industry user pain points, so as to establish their core competitive advantage.

In the Internet era, a famous saying is "fast fish eats the slow" LED enterprise to be a winner in this new trend, the industry must have a forward-looking, fast layout. We believe that, where companies can occupy a dominant position in the LED intelligent lighting, will become the LED industry, and even the biggest winner in the lighting industry in the future.