Europe and the United States orders fell sharply, LED lighting market focus shifted from abroad to domestic

This is difficult for the LED green lighting industry, is undoubtedly a stimulant. Insiders pointed out that the domestic LED lighting market has great potential, once the real start, will drive the industry to enter the business cycle. Therefore, LED lighting enterprises should promptly adjust the strategy, the market focus to the domestic market.

Europe and the United States economic downturn, a sharp decline in export orders, so that the overseas market based LED lighting industry in China fell into the trough. However, in the market in hardship on the occasion, the State Council recently discussed by the "national basic public service system of" 12th Five-Year "plan", to provide 2 billion 200 million yuan of subsidies for the promotion of LED lighting, which means that LED and other home appliances, has become one of the tools to promote consumption, expanding domestic demand.

This is difficult for the LED green lighting industry, is undoubtedly a stimulant. Insiders pointed out that the domestic LED lighting market has great potential, once the real start, will drive the industry to enter the business cycle. Therefore, LED lighting enterprises should promptly adjust the strategy, the market focus to the domestic market.

Export orders fell 30% and photovoltaic industry, China's LED lighting industry has always been the two outside: the core raw materials and technology from overseas, the market concentration in Europe and the United States, Chinese LED lighting industry is mainly concentrated in the downstream end of package.

Relevant statistics show that the current domestic LED enterprises 80% of the products are export-oriented. Due to the economic downturn in Europe and the United States, China's LED lighting products in overseas markets continued to decline. It is understood that from the beginning of the second half of last year, overseas orders for lighting companies will continue to reduce, enter this year, the decline in orders is more obvious. Europe and the United States this year, the market situation is particularly grim, orders decreased by 40%. "Shenzhen Bao Cheng Xin Photoelectric Technology Co., Ltd. chairman Cai Yahui said.

Another person in charge of the LED lighting company in Dongguan also revealed that orders from Europe fell by more than 50%.

Pan Wenbo, founder of Guangzhou International Lighting Fair, Guangya Lighting Research Institute, said that due to the economic situation in Europe and the United States is still uncertain, the export situation of China's LED Lighting Companies in the second half of this year may be even worse.

Policy pushing hands to start the domestic market in the face of this grim situation, LED lighting companies will want to focus on the start of the domestic market. At the end of last year, the national development and Reform Commission released "Chinese out incandescent roadmap", decided to start from October 1, 2012, prohibit the sale and import of 100 watts and above ordinary incandescent lighting; by October 1, 2016, banning the sale and import of 15 watts and above ordinary incandescent lighting.

The release of this roadmap, which means that the incandescent light from the beginning of this year will gradually withdraw from the stage of history, the domestic LED lighting market is gradually opening the curtain. Pan Wenbo said that the current national stock of incandescent lamp up to about 15 billion, annual production and sales were 3 billion 850 million and only 1 billion 70 million.

"Phasing out incandescent lamps, LED lighting industry and energy-saving lamp industry will form a long-term positive. Only replace the existing incandescent lamp market size will reach hundreds of billions of dollars. In incandescent lamp at the same time, to further increase the country's efforts to support LED, hope LED can replace the incandescent lamp as soon as possible.

April 12th, the national development and Reform Commission announced that in 2012 the Chinese government will spend 40 billion yuan for the purchase of LED street lamps, and LED street users to provide financial subsidies of 30%.

The Guangdong province also stipulates that from March this year, all financial investment in the construction of new lighting engineering and planning areas, in the field of public lighting will be the use of LED lighting products. The State Council in May 16th to discuss the adoption of the national basic public service system in 12th Five-Year plan, will come up with 2 billion 200 million yuan to support the promotion of energy-saving lamps and LED lights.

The introduction of a series of favorable policies, the domestic LED lighting market is of great significance. Experts predict that by 2020, LED lighting market share in China will reach 80%, China will become the world's largest LED lighting market, the market size will exceed one trillion yuan. The decline in the cost of the market is the key to an ordinary LED to hundreds of dollars, such a high price, the vast majority of consumers will be shut out. Therefore, in order to really start the domestic LED lighting market, rapid cost reduction is the key.

Currently LED products in the civil market penetration of only about 5%. A major factor hindering the large-scale application of LED lighting products is the price, once the sharp decline in the cost of LED lamps, is bound to promote the popularity of LED lighting products. Professor Zhang Haicong said the principle of Shanghai lighting association.

Pan Wenbo also pointed out that the past two years, the annual decline in the cost of LED lamps are around 20%. Once the market blowout, the cost will decline faster. "In the current LED chip accounted for nearly 60% of the cost of the lamp light chip can drive the price estimates, the lighting costs dropped by nearly 50%; and the package technology upgrading and high efficiency and low cost driving circuit popularization, lamps cost can be reduced to the current 30% ~ 40%, to replace 40 watt incandescent bulb LED sales price dropped to 20 yuan ~ 30 yuan; street decline, but also can be reduced to the mainstream price thousands of yuan, help to accelerate the penetration of LED lighting in the civilian market. "Think twice," said Wang Yinghua, deputy general manager of Shanghai Electronic Engineering Co., Ltd., the price of the chip is very fast, the speed of cooling and driving costs will be slower, but it is also declining every year.

"Therefore, the potential for LED lamp cost reduction is great. "However, Pan Wenbo also said that the lack of core technology and LED will be the rapid decline in the cost of the way. While supporting the application of LED lighting industry side, but also to promote breakthroughs in core technology, to master the independent intellectual property rights. "