"Excellent corporate culture is the core competitiveness for the development of" Zhang Zhang in the seventh China International Semiconductor Lighting Forum wonderful record

The market LED online detection equipment are generally optimistic about the industry, the market capacity is expected to quickly exceeded 10 billion yuan. Faced with such a large market, how to maintain their core competitiveness in the fierce competition to obtain more market share, and how to solve the technical problems faced by enterprises and patent bottlenecks? Online testing equipment manufacturers are very concerned about the topic. Hangzhou as a committed to LED online testing equipment, research and development, production, sales and after-sales service as one of the technology companies, online testing has reached the level of international leading level. On the afternoon of October 14th, Mr. Zhang Jiuliu, chairman of Hangzhou Photoelectric Technology Co., Ltd., was interviewed by our correspondent. Culture is the core competitiveness of the enterprise reporter: your company as one of the testing equipment of LED semiconductor lighting enterprises, online detection equipment level has been very high, many industry insiders are very interested in your company. What is your company's core competitiveness? Zhang Jiuliu: the core competitiveness of our enterprises is culture. Our culture is a good team, as well as the support of our customers the quality of resources. We set up three words: Learning in practice, in the service of growth, in the transcendence of nirvana. The first sentence is tell us and our team to continue to explore in practice, that is to say you want to get close to the customers, in fact should also focus on the theory and practice; second is the growth in the service, is to build around the boutique service brand, each other and have a sense of service between different departments, colleagues, team in the process of running is not just want to stand on our own point of view on the problem; third is nirvana in the transcendence, is said to myself, don't you get some small achievement to have time to pleased with oneself, the rebirth of the mind, has always been the pursuit of higher business development. Reporter: it is well known that the patent issue is one of the important factors restricting the development of China's semiconductor lighting industry, your company is now subject to the impact of patent bottlenecks, what strategies to deal with it? Zhang Jiuliu: it can be said that the impact of patents on our company is relatively small, so far we have not encountered patent related disputes. On the one hand, the overall level of China's LED semiconductor testing industry is basically flat with the international level, some of the capacity has reached the international advanced level. On the other hand, this is the way we have been along the road of independent innovation in technology, active research and development is inseparable. In response to the strategy, mainly in the development of this piece. First, sufficient research and development funds. R & D support to maintain sales of 10% of the funds, a few years ago basically between sales of between 20% and 30%, as well as some of the national subsidies to our project development funds, these funds are invested in R & D. Second, we have also set up a basic research department. There are mainly composed of doctors, senior engineers composed of these enterprises have their own patents, some of our patents abroad when the tracking. Third, the formation of a relatively complete patent protection. You know, get the patent time is very long, we are at the beginning of the establishment of the enterprise as a strategic focus for the future development of enterprises, so that in the above patent should be said that we will get some guidance. Fourth, do the equipment in line with China's national conditions. We are in the process of the entire product positioning, with customers to come closer, our enterprises have a slogan, do have China characteristics, in line with the national conditions of the equipment China, not necessarily very high-end, is not very expensive, but in the process of the present stage of development as China need it. Testing and analysis of market demand growth rate of 200% reporters: testing products in the current market sales? Does your company have any special testing equipment for domestic chip? Zhang Jiuliu: test products now look, and now the whole industry chain is relatively weak, in fact, is just beginning. I think it really heats up in the second half of last year. Now the detection and analysis of this piece, lamp testing analysis and test we package the analysis of market demand are basically in growth at a rate of 200% from several of our industry leading market share and sales can be reflected, the future is a growth rate of 200% should be no problem. Laboratory testing equipment we have long been pushed out. Now each line of 40% investment in online testing equipment, is expected to market next year, the second quarter. Reporter: now lighting development very rapidly, as this one has some problems and challenges in the measurement of LED lamps? Zhang Jiuliu: LED lamps to measure this piece is a very big challenge. Objectively speaking, we are now at home and abroad introduced these standards, is actually the third party standard, is that you get one thing, I get one thing, according to this to test who is good or bad, you light my big big or light effect. A really good analytical instrument is to anticipate the problems that might arise. For example, heat test lamps, it is definitely a problem, not a very good program, we are now taking a test, this is not the way, but obviously one cannot represent the problem. Lighting design is also a problem is the power problem, before a lot of people in the power of this piece to eat a loss, because it is not professional, too underestimate the power supply, in fact, power technology can be a breakthrough