Five key issues of LED lighting dealers are most concerned about

Review: dealers in the selection of lamps and lanterns to join the brand, the more interested in the brand, the general will choose to go to the factory site visits. So in the field visits to manufacturers, the need to focus on what aspects, is the focus of the majority of dealers.

Element 1: product quality

Product quality is the most important link in the selection of lamps and lanterns. Product is the core of a brand, a company. Dealers should be in charge of the lighting industry consumption and product knowledge, choose to meet the local consumption habits and consumption level of lighting products. At the same time, the environmental performance of the lamp can not be ignored, choose a healthy and environmentally friendly lighting is also of concern to consumers, dealers in the choice of brands need to focus on, but also store business critical success factors.

Element two: product features

In the homogenization of the increasingly serious competition in the era of lighting market. The concept of innovative lighting brand personality is the main way to go lamp enterprises product differentiation, but also the lamp in the market dealers "sharp", talent shows itself have a differentiated advantage products, is the key to successful creation of a lighting brand stores.

Element three: brand service

Enterprise customer service guarantee in place, a good reputation of consumers, will greatly enhance the actual sales of dealers and their confidence in the brand.

The results of an empirical study showed that 96% of consumers encountered service to no complaints, but 90% dissatisfied consumers will not buy the company's products and services, or they will experience at least 9 people, and 13% have unsatisfactory experience consumers will experience more than 20 people tell them. In addition, the success rate of potential customers is 15 times the development of new customers, new customers the best source of development is to rely on the introduction of old customers.

Element four: support policy

On the intention of the lighting agent, the store's pre planning, support and cooperation during the opening is a good opportunity for them to learn from the enterprise. Through the enterprise has a complete set of processes, in the experience of the team under the leadership of the completion, and then sum up the experience and lack of time, is bound to rely on their own time and trouble saving more worry. Has a set of effective support policies of the enterprise, will effectively help the new agent quickly cut into the market, and guide the franchisee to complete the task efficiently, and ultimately achieve good results. Lamps and lanterns enterprises can make use of their own experience to accumulate advantages, mostly for franchisees to consider some of them difficult to take into account or integration of the work, and effectively improve the quality and efficiency of the parties.

Element five: price advantage

Cheap goods is always the pursuit of consumers, regardless of what kind of competition in the lighting business (such as brand competition, quality competition, technical competition, etc.), can quickly move directly to consumers or price factors. Therefore, under the constraints of limited financial resources, the price is the first factor to attract consumers, for businesses, in terms of attracting agents is the same reason.