Research and Analysis on the selection of LED commercial lighting source

Introduction: in the commercial lighting to LED lighting 2 times, "magic" to allow consumers to get a comfortable sense and shopping in the stores in the shopping enjoyment and stimulate consumer desire, thus become a powerful means of marketing in the new era of commercial development. The second part of this paper is followed by the first part of the series of commercial lighting 2 to meet the consumer comfort, consumer psychology LED, the second part of the discussion to meet consumer psychology LED commercial lighting source characteristics.

Light

One of the characteristics of LED light source is "light perception".

The light is not only light intensity or brightness, excellent lighting and bring comfortable light, a soft light distribution, make people's eyes feel comfortable, not glare, dizziness; light also need to provide accurate lighting, suitable brightness and angle, to produce bright and dark. Lighting to foil goods.

Light color

Excellent LED lighting source two of the characteristics of the light".

1, color

Photochromic performance is the first color. Light color is not only the color of the object, excellent light color can also reflect the true color of the object, natural color, the appropriate time can reflect the bright colors of special commodities, highlighting the beauty of nature.

2, color temperature

Another important manifestation of color is color temperature. Low temperature (below 3500K) the time before the light The red sun rises in sky. as dusk and dawn, let a person feel warm, warm, steady and bright red in color; (3500~5000K) the light as the fresh morning, people refreshing, clear; high temperature (above 5000K) as the light is not bright, lunch time let a person tired, bluish light color components to a cool feeling, so the color of the light and color in the lighting environment must be appropriate, to produce rich lighting effects.