Foreign brands high-profile layout LED TV prices are too high to sell"

From May to July, LED LCD TV has been listed for three months, but the market is mediocre. Mainstream chain sales channels in Tianjin, LED LCD TV monthly sales are only a few dozen units, less than 1/10 of traditional LCD tv. There are indications that, in the traditional LCD TV price squeeze, LED TV is still just a high-end trend leader. To achieve universal peatlands, had to be put down".

3 ordinary LCD for the 1

Currently, a number of mainstream chain channels in Tianjin, the monthly sales of LED TV is only a few dozen units. High price, become the main obstacle to hinder the popularity of LED LCD tv.

According to home appliance store sales staff, the purchase of LED LCD TV users to high-end customers. These people usually do not care about the price, brand and technical factors is the key to their consideration. Of course, for most ordinary consumers, the purchase of TV, the price factor is still the most they consider.

Currently, Samsung, Hisense, SKYWORTH and other three brands of LED LCD TV is closer to the actual sales price strategy. Among them, the Samsung 46 inch LED LCD TV priced at more than $21000, Hisense, SKYWORTH LED TV is about 55 inches in about $16000. The use of the edge of the RGB-LED backlight mode SONY 40 inch LED TV price is as high as $26999, equivalent to the price of three ordinary LCD TV with the same size. The industry believes that the price of some brands LED TV and traditional LCD TV gap is too large, but also forced some consumers to give up the intention to buy.

"LED LCD TV price is not mature, the price will decline at least about 20%, volume to popularity, the United States responsible person said to reporters, the fastest in October this year, LED LCD TV will usher in the first round of price storm. The relevant person in charge pointed out that the current price of LED TV is mainly due to the high cost of LED backlight panel. However, as part of the upstream panel manufacturers have said it will begin mass production, LED costs will begin to decline. Including isplay Search, including a number of research companies predict that in 2010 around 30% LCD TV will use LED backlight, then the cost of LED TV will decline to a level comparable to the current traditional LCD tv.

Foreign brands high-profile layout

LED is known as the next generation backlight technology, with more energy saving, environmental protection, long life and other advantages. Entered in August, in the LED market, foreign brands are accelerating the pace of innovation.

Recently, SHARP released the LE700A series 3 LED LCD TV market in China. This is followed by Samsung, SONY's two largest foreign brands in this year's May Day launch of LED LCD TV after the new year, the second half of this year, the first foreign brands in the high-profile layout of the LED market. It is expected that SHARP's latest release of LED LCD TV series products will be fully listed in the year eleven before the sale.

This year's May Day eve, in order to seize the market season, Samsung in the Chinese market launched a total of three series of 9 new LED LCD tv. In the same period, SONY also showed only 0.99 cm thickness of the ZX1 series LED LCD tv.

Compared to traditional LCD TV, LED TV has a congenital advantage. Previously, the relevant departments jointly issued the "LED TV key performance indicators diagnostic test results show that the LED TV coverage rate, power consumption, dynamic contrast and brightness uniformity of several key indicators in the color gamut, has greatly improved than the average level of the traditional LCD TV products. It can be said, LED TV is the future trend of the tablet industry upgrade. Reporter visited the market found that the current Tianjin market in the sale of TV brand LED including Samsung, SONY, SHARP, Hisense, SKYWORTH and other brands, sales size covers 40/42 inch, 46/47 inch, 52/55 inch three mainstream size, a total of 10 surplus products.

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LED LCD TV

LED LCD TV, in fact, LCD tv. The true sense of the LED TV screen should be LED panel, but now LED panel production technology is not mature enough. Now we know the LED TV, the screen is still a LCD panel, but only by the LED backlight module instead of the traditional backlight. This is just a back light transformation, but due to the excellent characteristics of LED light source, it can greatly enhance the value of the color gamut LCD TV, achieve higher brightness and color saturation in low power consumption makes the LCD TV, and animation expressive force.

The industry believes that, as a new generation of energy-saving LCD products, LED will also usher in the development of spring