Four cards behind the new lighting market

Looking back over the two or three years of the LED boom, the upstart can squeeze in the hands of nothing more than for the four card:

1, electricity supplier brand

Electricity supplier led by the emerging channels. Enter the electricity supplier assessment and analysis all seem to be perfectly logical and reasonable, but the only form of complex supply chain is missing lighting products unique, it also ignores the electricity supplier channels can only be a kind of lighting sub channels, but did not think the traditional brand in the electricity supplier channels might still exist, the new brand development in the electricity supplier channels is still serious for the storm.

2, marketing license

Rely on professional managers trader, relying on cost-effective campaign to look forward to recruit a flat world utility model. The front of the market hype is extraordinary, but the channel product diversion and digestion fatigue, and overall planning and progressive support is obviously insufficient, so the next will be more passive and into a more dangerous situation. In this regard, professional managers have the responsibility, the enterprise is not prepared to be more responsible.

3, concept card

Such as smart light bulbs with new technologies and new concepts of product technology mode to enter the lighting market, the demand of immature, user groups is narrow, the road is very long, and the future is still to return to the operation of the service function system of large window channels can not be ignored.

4, technology licensing

Here refers to the chip of the lighting industry and packaging technology upstream enterprises, focusing on chip technology and packaging technology links, do not participate in the application side business, the future instead of large enterprises is not impossible, even later have the opportunity to enter the application end, will therefore accumulate sufficient conditions and chips, forming advantage.