Four color TV giants to sixth generation LCD from high-end to win

In an interview with reporters that SKYWORTH group chairman of the board of directors Wang Dianfu day before, TCL, Konka, Changhong, SKYWORTH and other four color TV giants are brewing to promote the construction of domestic LCD panel production line. China's color TV industry is moving up, trying to change the passive situation of the current flat-panel tvs.

Core technology is controlled by foreign companies

This year, LCD, plasma and other flat panel TV sales, sales doubled. The National Day golden week, a number of enterprises are sold out of stock. However, China's color TV companies suddenly realized that the product sold no more money, but he is a salesman in Japan and South korea. Because the cost of the product accounted for 60% to 70% of the LCD screen, plasma screen and the movement of all the hands in the hands of foreign companies, the next step in the development of Chinese enterprises may only do the mold assembly business 10%.

It is precisely because the core technology and key components are completely controlled by foreign companies, domestic processing and price war space is only 20%, making the market has just started to make money, and suddenly walked into a dead end.

From the sixth generation production line

Wang Dianfu pointed out that the LCD panel technology and production lines are mainly concentrated in the hands of Japan and South korea. China's BOE Hyundai from South Korea to buy the relevant technology and production lines, starting from the third generation of products, recently invested $1 billion 250 million to build a production line of the fifth generation. However, the fifth generation of products is only suitable for the following 30 inches of products, and the market is the largest sales of more than 37 inches of products. Therefore, we must start from the sixth generation production line to solve the supply problem of 37 to 40 inches LCD panel. In the current situation, the construction of a sixth generation production line needs to be RMB 15 billion yuan. At present, only Japan's SONY and South Korea's Samsung has sixth generations of production lines.

Wang Dianfu said that the construction of the domestic LCD panel production line, is the enterprise and the video industry association and the Ministry of information industry consensus, because only the passive situation of TV industry in order to break the heteronomy. However, at present is just a kind of brewing, specifically how to start, how to do, there is no form of ideas and programs. Faced with more problems, such as some enterprises are more difficult to come up with money to invest. The best plan is included in the national key construction projects, jointly funded by the state and enterprises, banks to provide financial support. Once the decision is made, the funds are guaranteed to be completed in a year. Of course, the source of technology is also a problem, is to buy or joint venture, but also to make a choice.

Winning from the market

Shenzhen OMT Digital Display Technology Co. Ltd., chairman of the board of directors Na Qinglin said, must be on the LCD panel production line. But to really break, must win. Otherwise, they will be led by others. If starting from the independent intellectual property rights of the LCOS large screen color TV, from the high-end market may change the passive situation, let China TV industry dominated the international market.

It is reported that at present, Konka and SKYWORTH are in contact with the OMT consultation company, to jointly develop LCOS technology and products.

According to Na Qinglin introduction, OMT for many years in the LCOS display technology research and development, has successfully developed the two key technology of optical film, core products. In particular, the use of LCOS panel is a common material, the cost is less than 1 / 10 of the LCD panel, and the size of the panel has little impact on the cost, so it can not expand the cost of the larger screen. Since the company has been able to overcome key technologies, localization rate can reach 80%.

Reporter comments

Winning technology

China's color TV industry is the highest degree of marketization, the most competitive industry. China's color TV production accounted for half of the global market, more than 90% of the domestic color TV CRT.

However, when the flat-panel TV era, new technology brings more opportunities to the TV industry, China TV companies suddenly realized that the whole industry returned to the origin of the core technology and key components are held in the hands of foreign companies.

DVD, MP3 and other industries before the defeat of the lessons, after the dilemma of the color TV, Chinese enterprises is to reflect on the time: why do we repeatedly lost in the technical side?

The Chinese market is so big, so long as the product has the market, the enterprise can survive, can enlarge. Therefore, the first to bring the technology of others, and even put the products of others on their own trademarks, occupation of the market on the line. Most companies focus on the most important resources to market channels and terminals, focused on marketing. In order to compete for the market, the best weapon is the price war. A product is not good, it is a new one; the domestic market is not up to the international market. Very few people start from the technology, a product to do fine do bigger.

Japan and South Korea enterprises why heavy technology? Because they do not have the support of the domestic market, in order to expand, get the international market to find rice pot, you can only engage in technology, there is a way out. This is the secret of their victory.