Four "how to" help LED lighting enterprises for the market

Review: how to meet the market demand for innovation, how to establish an effective market circulation system, how to build the industry well-known brands, how to build consumer confidence, has become the LED industry development and application of the market to further promote the key factors.

2014, called LED channel year is not too much, channel layout war has been playing in full swing. Both multinational and traditional lighting companies, LED companies, or export enterprises, have begun large-scale construction of channels, a variety of "investment", "promotion", "class" has come in a throng, "squandering charming eyes" situation, let a person be overwhelmed, as industry insiders said, LED lighting channel construction "herd" effects appear, all enterprises in the distribution channel after, but the specific effect but can make nothing of it.

How to meet the market demand for innovation, how to establish an effective market circulation system, how to build the industry well-known brands, how to build consumer confidence, has become the LED industry development and application of the market to further promote the key factors. Lighting industry is undergoing tremendous changes not only from the technical innovation brought about by LED, but also from the resulting changes in competitors, but also from the IT era of consumer habits change. Whether it is the traditional lighting companies, LED companies, or agents, dealers and design institutions chain involves different participants, the survival of the business environment has different challenges, has also been imminent.

Four "how to" help LED lighting enterprises for the market

Open channels become the key to promote the application

China has been the world's largest lighting products manufacturing and consumption, with lighting products very strong manufacturing base and global competitiveness, while China's lighting market scale, with the development of urbanization, the rapid growth of the size of the lighting market. Due to the above characteristics of China's lighting industry and lighting market, when the LED lighting becomes the most important application of the lighting industry, its application industry and market development has a rare strategic opportunity. With the continuous development of technology and the continuous decline in costs, LED products are more and more competitive with traditional lighting products. It is understood that, in contrast to the huge market space is Chinese LED, the number of enterprises, small scale, lack of industry leading enterprises, no known international brand, business model and marketing system is not perfect, the channel construction is lagging behind, cost is still higher than traditional lighting products, the public is not high LED awareness, new consumption concept has not yet formed, the enterprise marketing difficult. Especially in the past two years, the new capacity of the project began to release, there is a phenomenon of structural overcapacity, companies need to open the market through various channels, to achieve sound development.

Overall, the market is difficult to expand the following main reasons, one of which is LED as a strategic emerging industry, technology continues to progress, the product has not be finalized, new products and traditional lighting products emerge in an endless stream, has a mature standard with the customer, the user selects the new LED products more cautious.

Second, compared with the traditional LED lighting products, the initial purchase price is still high, although the 2011 since the second half of the year, with the gradual release of new capacity and technology promotion, the status of the upstream LED chip prices pile up in excess of requirement, a large decline, lighting products prices have also been greatly adjusted price further reflected, but from the civilian market acceptance is still far away.

Third, LED lighting has the characteristics of faster product updates, to inventory, far from the existing lighting system and LED lighting products market circulation, the new market system has not been formed, which caused the market order of the temporary confusion to a certain extent, the impact of the market to promote the speed and effect.

Especially with the LED luminous efficiency, technology is no longer the biggest obstacle to the application of LED lighting and demands, how to realize the two-way communication market, to replace the one hand to expand product market, on the other hand, according to the needs of the development of the new application market, become the LED industry development and market promotion is the key factor in establishing the new channel system to effectively promote the development of LED industry.