Four kinds of LED Lighting Company Shou development road

LED in recent years wind wind fire, has become one of the most dazzling star China lighting industry. As people in the industry, I have been closely watching the development of the LED industry. This time, by the industry leader level media, I feel a little superficial feelings and knowledge to write, share with the industry, hoping to initiate, promote the development of LED industry.

The characteristics of the product LED lighting industry chain length, strong technology and wide application, based on today's and the future for a long period, LED lighting business will keep their own survival and development, the formation of the following four categories of brand enterprise long-term coexistence. Sentence summary is: international brands do high-end, national brands do channels, regional brands do service, brand new features.

International brands do high-end, all walks of life are so. Here said the high-end, mainly includes three aspects: the first is the industry chain, from research and development of core technologies of LED chip to the package, then the application, make a few enterprises have the ability to enjoy the profits of the upstream industry; second is the application of technology of high-end products; third is the high-end design technology earn huge profits, other enterprises can compete the high-end customers, high-end projects.

National brands do channels - mainly the distribution channels, that is, these companies are bound to take advantage of the agents around the market, grasping the customer, grasping the project.

Regional brand service. The area includes two aspects: one is the next five years, Chinese will form a national industrial base in five areas of LED lighting, the Pearl River Delta, Yangtze River Delta semiconductor lighting industrial base semiconductor industry base, the semiconductor lighting industry base in Beijing, Dalian as the center, the central semiconductor lighting industry base in Wuhan Optics Valley and Wuhan National Laboratory of LED as the core, to the center of the western Xi'an semiconductor lighting industrial base. Two is in these five areas, will be the rise of a number of LED lighting and related enterprises, including the application of LED lighting products manufacturers. One of the application of LED lighting products manufacturers, will rely on its depth of the region, close to the customer, the advantages of convenient services, and international brands, national brands compete for the leadership of the regional market and market share.

New brand features. Featured products, usually non mainstream, non large products. This will be the most of the small and medium, applied LED lighting products manufacturer's first attack direction and main direction.

Table 54333 analysis

How to choose the industry LED lighting brand, target customers who, how to expand the business? In order to better understand and explain this kind of problem, here is a special internal information for reference.

Purpose: to enable our partners - the signing of dealers, who is clear, LED lighting products target customers in where, how important, how to pay attention to the elements and level, to further clarify how effective marketing work, how to improve the marketing effect, specially issued this form.

Methods: the table in operation of LED lighting products contracted dealers as the center, the development of LED lighting in the local market (by helping reach outdoor projects, thereby stimulating indoor lighting products and LED engineering applications) the core elements of target customers business process are concerned, the key elements and deal with target customers, comprehensive to extract the most important five important value (the most important factor to hit 5 points, representing the target customers value, have special requirements; the second important factor hit 4 points, representing the target customer value, need to be very high; important factors again hit 3 points, representing the target customer value, qualification requirements. Less than 3 points for the unqualified, unqualified can not enter this column - brand agents can not push, target customers can not be used.