The day before, Samsung launched 23 inch HD HD LED backlit display, price of about NT $12 thousand. Recently, the panel factory including AUO, Innolux and Caijing have announced that it will accelerate the speed of import LED backlight display.
AUO believes that because the United States and the government of Japan to meet energy star (Engery Star) of home appliances will be cash subsidies, therefore, the LED TV terminal market is still optimistic. 2009's LED display a penetration rate of 10%, 2009 is expected to reach 17 million 400 thousand units monitor shipments.
Color crystal plan 2010 shipments of LCD panel will be fully imported LED backlight. Qunchuang days before also said that the 2009 target shipments to display super exceeded 36 million, Innolux LED backlight display in penetration target of 50%.
Pricing strategy, limited to the current display price has fallen to no lower price, the LED backlight into the display, is expected to further enhance the value of the product. 22 inches display brand price of about 9000 yuan NT, LED display price is expected in the NT $11 thousand or so. But the current LED chip market rise, coupled with other LED components for the price, the market expected, the third quarter of the price listed on the LED display will not meet the market demand, in 2009 the global LED display permeability up to more than 3%.
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