From Copenhagen to Ming home opened in 2010, China's first LED commercial lighting

With the global energy crisis and environmental deterioration, energy saving and environmental protection is imperative. At the end of December 19th, the Copenhagen climate conference, although did not achieve the desired results, but the significance of the meeting itself will be far-reaching. At the meeting Chinese commitment on carbon emissions per unit of GDP in 2020 before 40%-45% was decreased; while the European Union agreed in 2010 and 2012 for developing countries every year 2 billion 400 million, a total of 7 billion 200 million euros in funding, to resist climate warming. It is urgent to improve energy efficiency.

The U.S. Department of energy estimates, to 2010 years before and after, the United States will have the incandescent lamp and fluorescent lamp 55% are semiconductor alternative, the annual saving 350 billion; Japan, Europe and other countries around the world have to prohibit the use of incandescent bulbs, and LED lighting is the best alternative.

LED has become the third light source revolution after incandescent lamp and fluorescent lamp.

As the forerunner of LED commercial lighting - Ming, how will the LED industry in China's development and challenges? To this end, I am concerned about the issue of Shenzhen Ming Jia Lighting Co., Ltd. Chairman Mr. Li Chunan. He talked about the following points:

First, relative to the market demand in Europe and the United States, LED commercial lighting products in the face of the needs of Chinese consumers will be presented late, fast growth, large market characteristics.

The rapid development of the two, LED commercial lighting, is bound to bring new market opportunities, whether manufacturers or merchants are willing or not, whether active or passive, will be faced with a new round of reshuffle of the mighty tide.

In history, there are numerous cases of new star enterprises due to the emergence of technological upgrading and transformation. Canon, Nikon and other companies because of digital imaging technology to subvert the Kodak and Fuji made the global video giant today; Samsung, LG and other Korean enterprises because of the digital imaging technology of SONY, Matsushita, Hitachi subversion, into today's global LCD TV leader. Different industries but the same fate can not be avoided in the field of interpretation. CREE and other enterprises Nichia LED become the leader for the arrival of the era of LED and GE, PHILPS, leap, OSRAM and other former lighting giants only to sigh yesterday brilliant and helpless become a follower.

Three, the three LED commercial lighting industry development indispensable "".

"Hot" first refers to the heat of LED manufacturers. The characteristics of this stage are as follows: a large number of manufacturers have investment in the form of products and more mature, the price is low, but not the downstream distributors of the products do not trust, confidence is not a wait-and-see attitude, low consumer awareness on the market; at this stage of the cycle will influence each other as a result of the above phenomenon and the degree of infiltration, which caused the the subtle changes in the cycle or long or short. In addition, the long and short cycle is also affected by the government, society and the promotion of the manufacturers and other factors are also very large. At the same time the relationship between time and space can not be ignored.

For example: the grand opening ceremony of the 2008 Beijing Olympic Games is enough to advance the Chinese LED industry five years ahead. This is in a particular political background (Chinese need the Olympic Games to show the world its new look), the specific time background (in 2008 after the outbreak of the global financial crisis and energy crisis) and specific locations (can still maintain GDP8% growth in the context of the global financial crisis of Chinese) and specific industry (energy saving and environmental protection LED) will blend the factors such as the development of LED industry in today China beyond imagination.

Of course, different industries from newborn to large-scale market applications have different cycle characteristics. But one thing is common, that is, the speed of the new and old products will be faster and faster. For example: Mercedes Benz BMW launched a new car in the past ten years, but now? Just five to six years. In other words, in 2004, LCD TV before the full popularity of almost all industry experts believe that it takes five to ten years, but the truth? The market only gives us three to five years. So, how much time does the LED market give us? Up to now, many people in the industry believe that the need for five years later, especially downstream dealers generally hold this view. But my point is that the market will not be so generous, we have only two to three years, LED business will change the pattern of incredible.

Two heat is the downstream dealer home heat: downstream businesses are hot, I think through two points to judge:

First, whether or not broken! The so-called broken refers to the traditional lighting products can also bring good profits to the business, which is a measure of whether the initiative is the key to the old business innovation. At present, the profitability of almost all dealers home deterioration, increasing pressure on business. No matter how prosperous now the traditional business license can not conceal the "broken" in the immediate trend. But this "broken" in the immediate trend are not completely set up businesses to change the determination. Because only the "new" (LED lighting) have enough trust will be tired of the "old" possible.

The two is whether the legislation! The so-called set depends on the LED the cocoon ability, also comprehensive quality and price is the product has reached the degree of consumer acceptance; from 2009 MAGE Ming home LED commercial lighting applications throughout the industry, LED commercial lighting products has been widely recognized by the client application.

Such as: MAGE Ming home of the new LED lighting efficiency has been raised to 93lm/W, completely to replace the level of ordinary lighting spotlights. At the same time, its cost-effective