Home lighting brand differentiation LED popular national standards

Lights are ancient town as China's largest lighting industry base, where the business owners of the position and attitude often reflects the development of the industry as a whole. Through the interview, we found that their views could be surprisingly similar: talking about the 2009, everyone agreed that it is a LED explosive growth in the year, however, the lack of industry standards, the market slightly disordered; energy-saving lamps products affected by the economic crisis is increasingly intense market competition, the price war is staged continuously; enterprise brand consciousness enhanced by the product market competition to service competition.

About 2010, town bosses are confident, unanimously optimistic about the future of lighting market, and that the brand competition will become more intense, whether or Home Furnishing lighting, LED lighting market will be worth mentioning, "further, mighty wave crashing on a sandy shore enterprises bigger" brand, a new weak suit enterprises is increasingly backward, and the whole industry towards the direction of polarization, the strong stronger and the weak weaker.

Create a strong brand should first do a good job of products

Ancient town has more than 5 thousand and 600 lighting companies, but the product homogeneity serious, so we have to establish brand differences, to create a strong brand. We have to do first is the product of the product, do high quality, do a good job, we have to do brand power. This time can be linked to the brand, the first product, there will be cards. Wins the ball lighting group in the industry for eighteen years, is the first product from the beginning of the product, has been committed to improving the quality of products and services. We believe that in 2010, brand differentiation will be more prominent, the industry will pay more attention to brand building, who will be the next consumer recognized brand, we wait and see.

To build the overall home lighting leading brands

LED lighting products in 2009, Guangzhou Guangya Exhibition and Guzhen lights Fair, and more LED lighting products have really begun to enter people's vision, the prospects and the use of LED impressed me deeply. In 2010 the global economic recovery is obvious, the lighting industry will usher in the spring, the main trend of Chinese lighting industry is the brand diversification, enterprise strength, market brand, pattern clear, intense competition, personalized products and services, the terminal strong star. We next year the biggest goal is to brand objectives, outlets, products and services, brand image, market, six big promotion, will create a leading brand overall okes lighting Home Furnishing, annual sales target to reach 250 million yuan.

Energy saving and environmental protection lighting products will become the focus of focus

With the continuous upgrading of the lighting industry competition, excellent manufacturers are bound to make great efforts in customer service, from product competition to the main pattern of competition to serve as the core of the competition. In 2009, according to traditional business enterprise strategic layout, to fall over each other for LED product development, high power LED lighting products Fuxing Group self-developed A new force suddenly rises. Future lighting field will face more pressure on energy-saving regulations, manufacturers must develop competitive products to deal with. To reduce carbon dioxide and other greenhouse gas emissions will be the inevitable trend, the luminous efficiency of the rising costs continued to decline trend remains unchanged, both economic and environmental protection lighting products and technology, will be the focus of future industry continues to attract attention.

Two differentiation obvious stealth channel competition intensified

Due to the impact of the financial crisis, this year, many export enterprises fought in the domestic market competition intensified. Some have the advantages of brand, channel advantages of the rapid expansion of enterprises and small and medium enterprises, the market is more obvious polarization. But China's lighting industry as a whole is still strong growth. In 2009, LED applications are in a critical period. LED lighting to replace the traditional incandescent trend has become a consensus. At the same time, more and more enterprises will be invisible channels as the main direction, the increasingly fierce competition for stealth channels.

In my opinion, the competition for the future of the enterprise is the competition of the service, the competition of the capital market, and the competition of talents. Who gets the best talent and business resources, who will win the market.

Let the entire lighting industry creative

Lighting industry in 2009, the development can be described as leaps and bounds, focusing on the performance of scientific and technological innovation as the center, leading the trend of the development of the entire lighting. LED widely used in a wide range of lighting products, energy-saving lighting popular. From the marketing point of view, is still dominated by stores, distributors, agents, fashionable, quality assurance, reasonable price of lighting products are more likely to win the favor of end consumers. Brand, okes, NVC, OPPLE, Huayi, Mitsuo Aurora, local brands such as worthy of attention. They often highlight the brand connotation of event marketing, and the brand as the center, and constantly strengthen the linkage of marketing and research and development, integration of related resources, so that the brand and product ideas of a high degree of integration. Lighting industry in 2010, the future is bright, I hope the whole lighting industry can be creative.

In the high-end lighting products gradually welcomed by the market

Today's high-end lighting products more in line with the general needs of modern consumers. Terminal consumption characteristics of the enterprise put forward certain requirements, the research and development of product design must be new, quality must be better, service must be in place. From the marketing point of view, Guzhen lighting enterprises gradually developed by tradesmen to business, communication between manufacturers up. When enterprises choose talents, the demand for talents is higher