Gehangrugeshan LED industry "rookie" cross gold odds geometry?

In recent years, through acquisitions, alliances and other means to enter the LED lighting layman is not a minority. Review of the development of the LED industry, it is ups and downs, joy and sorrow. Due to the international environment improved, domestic policy support, just 3 years after the winter of LED industry is getting warmer, the market ushered in a be in full swing scene, so many companies have earned pours, facing this "money" king of temptation, some LED do not take the boundary of the enterprise is not "popular" have reached the LED field through different ways, food LED market pie.

The Chinese LED lighting industry booming, various funds and companies are mustering strength to head into "LED tide", thus, the end is only to follow the trend or Shun "city"? Enterprise cross-border is far from easy to say, manufacturers are aware of the heart. In the terminal market, a large number of professional LED lighting brands, cross-border LED recruits want to conquer the market need to pay more efforts.

Look at these LED industry rookie, some successful cross-border, some halfway back LED market. It is not difficult to find, the success of cross-border business is well prepared, have strong industry support and strong financial strength behind it drives its emerge in the field of LED.

Gehangrugeshan LED industry "rookie" cross gold odds geometry?

However, for those "defeated" LED industry "layman", in fact, cross-border LED industry itself is no problem, the problem is not with the planning of combing and sink the heart to do the brand and the product of the core connotation, and then form the brand representation and cultural connotation to the spiritual level, just add to do product.

Editorial: as the saying goes: "gehangrugeshan, cross-border operations encountered the biggest problem to understand the new profession, it is difficult to do as well versed in Wu Yi eighteen. Although there are some similarities between the various industries, but the difference between different industries is also very large, each industry's new product development, channel construction, pre-sales and after-sales service are very different. Enter a new industry will have to learn and accumulate, therefore, scattered a lot of energy enterprises, or even because of not familiar with, in the new industry suffered defeat pain.

For enterprises, although the pursuit of diversification is correct, but can not blindly follow the trend, after all, there is a certain risk of cross-border operations, and should learn to size up the situation, "city". At the same time, cross-border operations must have their own strong brand bearer, cross-border business is a strong game".