Google forecast this year to swallow the United States online advertising revenue 1/4

According to foreign media reports, an American market research company in October 17th released the report pointed out that the search giant Google company this year is expected to eat us online advertising "big cake" 1/4.

The report released by the U.S. Internet market research firm eMarketer. According to the agency expects this year, the U.S. online advertising market capacity will reach $16 billion, Google is expected to receive $4 billion, which accounted for 1/4 of the share. Ranked second in the old network portal Yahoo Corp, the company's advertising revenue accounted for 18%.

Last year, Google's online advertising revenue for the first time exceeded Yahoo Corp, reaching $2 billion 900 million, only $2 billion 440 million Yahoo Corp. This year, Google online advertising revenue grew by 65%, while Yahoo Corp's growth of only about 17.5%, about Google of the company's. Obviously, Google is a massive erosion of Yahoo Corp's advertising share.

Media analysts believe that although the Yahoo Corp operating in the field of Internet time longer, more abundant species, the network advertisement however, Google company is relying on the excellent search engine and search advertising technology to become the new overlord of network advertisement.

Senior analyst David Hallerman eMarketer told the media: "last week through the acquisition of Youtube video sharing site, Google, has shown that although the search keyword advertising is the source of its advertising revenue pillar, however, rely on this income can make Google company owned and Yahoo Corp, Microsoft MSN launched enough competition in the next few years."

After Google announced the acquisition of Youtube, the industry generally believe that Google will be in the site's video programs in the ad. Due to the number of video playback Youtube more than one hundred million times a day, Google will also get a huge advertising revenue.