Mobile phone TV market size of 2 billion 400 million yuan selected broadcasting standards GB

"We haven't had a break in National Day, has been in the standard thing overtime schedule." SARFT official yesterday to the Shanghai Securities News said, directly involved in broadcasting and telecommunications industry two conflicting interests of mobile multimedia broadcasting "national standards (CMMB, commonly known as mobile phone TV GB) has been finalized, and will soon be officially released".

Broadcasting standard wins

CMMB includes transmission technology, video, audio, channel transmission, protocol and other components. As the core part, has also been a standard for the industry concerned, the most controversial transmission technology has been basically determined by the independent broadcasting system standard STiMi, this also means that the technology standard "telecom operators in the wireless mobile communication network based on the side".

It is understood that, in front of the standard battle, in addition to the STiMi standard of the Guangzhou Academy of Sciences, Tsinghua program DMB-TH is also more mature, in addition to T-MMB and other telecommunications background has also been given some support program. The STiMi standard is mainly aimed at combining satellite design of our country has a vast territory and complex landforms, around the uneven development and ground mobile multimedia broadcasting channel transmission technology, focuses on the performance and efficiency of advanced and applicable combination, and formed a complete framework of independent intellectual property rights of the whole. Satellite and ground points through a combination of ways in foreign countries, including Japan and South Korea's S-DMA system, the u.s..

Standard Test advance

Although the mobile communication scheme based on "frustrated" standard dispute, but SARFT official pointed out, this does not mean that mobile operators will be out in the mobile phone TV "game" in the future, the two parties will continue to cooperate in the relevant business. The administration of Radio Science and technology division deputy director Wang Lian, also in a public speech on a telecommunications camp "draw" - "China's mobile phone TV standard will adhere to independent innovation and the introduction of a unified standard to promote the triple play, can use the existing mobile communication network, and return to user management and authorization, constitute a complete mobile multimedia broadcasting network". Judging from the current international practice, the main use is also broadcast broadcast + mobile communications back".

In order to increase efforts to promote STiMi, SARFT has recently deployed additional staff to set up a special working group to speed up the process from the relevant work frequency, system platform, chip, industry and other sectors, and the person in charge of the working group is, SARFT science and technology division responsible for CMMB Secretary Wang Xiao long working group. A person involved in the standard work revealed that due to the importance of national leaders, mobile TV standard work is accelerating, the standard test schedule may also be ahead of schedule.

Market size 2 billion 400 million yuan

Analysys International "handheld TV comprehensive annual report 2006" display, the China handheld TV market in the start-up period, the handheld TV market wireless digital broadcasting network is still in the experimental stage based on the test area in Beijing, Shanghai and Guangdong. Norson Telecom analysis data show that in 2005, mobile phone TV subscribers reached 500 thousand, the market size of 13 million yuan; in 2008, mobile phone TV subscribers will reach 52 million 200 thousand, the market size of 1 billion 300 million yuan; then, after two years of high growth in 2010, mobile phone TV subscribers will reach 97 million 500 thousand, the market size of 2 billion 400 million yuan.

Stir up the interests of the two camps distribution

"This is just the SARFT to come out behind closed doors, this is a monopoly product, and market growth is not under the test sample." A telecommunications industry in the people's Republic of China Radio and television SARFT want to make their own standards to build the national standard for mobile TV, quite unhappy.

Even so unfair, telecom operators will face a passive situation in the mobile TV industry chain. From the international perspective, the development of mobile phone TV service is good radio DVB-H or based on DMB standards, which means that telecom operators can only serve as the terminal access platform provider, the dominant position to occupy the industrial chain. The method of South Korea operators is to expand the content and network industry chain upstream, such as SKT DMB, NTT DoCoMo launched satellite television acquisition of shares, but in Chinese, in broadcasting and telecom operation of the "natural barrier", the practice and feasibility of how much? Although a few months ago, the Hongkong capital market, China Mobile has been the first strategic stake in Phoenix, but the latter is still struggling for landing the mainland, if the two sides in the future mobile phone TV combines, from radio and television obstacles as can be imagined.

On the other hand, has always been closed, monopoly, lack of experience and ability to market competition, how to open the mobile phone TV this broad market, the industry also expressed concern. At present, most in need of new technology and standard form of terminal manufacturers echo, did not cooperate and develop much practical value, whether the future can really count on a mandatory standard called let them buy it is difficult to conclusion.

For the above problems, Analysys International analysts pointed out sharply that the standard issue is essentially the decision of the operator's industrial status or benefit distribution pattern. Telecom operators need to choose between the rapid expansion of the market and the control of the industry chain, and radio and television operators, telecom operators and terminal manufacturers between the interests of the need to be coordinated from the height of policy regulation.