HP showed new Chinese market channel next year in eight major areas

"We put China market into eight regions, each region for a total generation responsible for local sales next year, the formal implementation of." In the recently held annual performance of HP China communication conference, senior vice president of HP China, information products group president Chen Han told reporters that the money to an international company must adopt localized marketing methods have a chance to win. "We home PC performance is very good, mainly because of this year HP three or four market was expanding, HP network has covered 260 national city." Chen Hanqian said, Beijing, Shanghai and other large cities PC growth has been limited, we must expand the small and medium cities market. This strategy coincides with the local PC giant Lenovo, Lenovo has also actively expand the three or four market in recent years.

Chen Hanqian introduced next year, HP channel will use eight large areas, the Chinese market is divided into eight regions, a large area of a general agent. "In the primary market, HP is still using the traditional IT channels, while in the three or four market, we will combine local channels." In order to do massive sales in China, there are several conditions have to be considered, one is to close to the local tradition, with international brands, local sales to complete."

According to the disclosure of the results of the meeting of the digital, HP performance in 2005 China PC on the market is good, notebook third quarter sales growth of 160% compared to the same period last year, domestic PC increased 10 times, the commercial PC also increased by 4 times.

Chen Hanqian said that China is not only the rapid growth of the market, the demand is also changing rapidly, the mode of operation is not the same as the needs of overseas markets, therefore, the need for products is also very different. Currently, HP is also targeting this huge market tailor-made new products.

For dealers worried that HP's direct marketing will be to their own income, Chen Hanqian appease, there are always some customers need direct sales, but the direct user is a small part, does not affect the channel sales. Operation for more than half a year also shows that direct sales and channels do not conflict."