Haier three quarter exports $1 billion increase over 2 digit

According to the relevant person in charge of Haier group, the first three quarters of this year, Haier achieved $1 billion 8 million in foreign exchange earnings, more than last year's $1 billion 3 million.

According to reports, this year, the export of products produced by Haier growth were more than two digits, including microwave ovens, televisions, washing machines, air conditioning, respectively, an increase of up to 155%, 87%, and 45%. Haier to maintain the traditional export advantage market - Europe and the United States continued to grow steadily, while vigorously developing new markets in South Asia, the Middle East, Haier products in emerging markets, exports increased by more than 100%.

Haier insiders believe that the sharp rise in exports of Haier group, mainly due to Haier go out, go in, go up strategy. "Going out" refers to enter the mainstream market, and enterprises to go first in developing countries is different, Haier "first difficult, the first break in the mainstream market in developed countries, Zhang Ruimin's strategy is through" and master blows, improving the competitiveness of enterprises. At present, Europe, the United States, Japan, the three largest market is the world's leading brand Haier". "Go" refers to the mainstream market into the mainstream market mainstream products. Now, Haier has entered the mainstream channels in Europe, the United States and Japan, but the sale of products is not entirely mainstream products. "Go up" refers to the localization of the famous brand, Haier group to play their own products are full range of advantages, for different markets to develop different product mix program.

In addition, Haier products in the export growth at the same time, Haier overseas factory production of local local sales ratio also increased dramatically, Haier America factory, Italy factory, the integration of local design, manufacturing resources, design and production of the local mainstream high-end products, meet outside the Chinese export market demand, accelerate the formation of local brand Haier.