Hisense cut back LED backlight industry

In flat-panel TVs (LCD and plasma TV) industry chain has long been subject to foreign brands of domestic color TV camp, breakout is expected. Two key industries in the core of the LCD screen and LED backlight source have a breakthrough. Changhong has just announced that its located in Sichuan Mianyang a plasma screen factory production, currently Hisense in the LCD TV industry is one of the key upstream LED backlight has the domestic color TV camp for the first time. Yesterday, the "First Financial Daily" was informed that one of the key project of the National 863 Program - Hisense LED backlight project industry, Hisense has a comprehensive grasp of the adaptive dynamic backlight control, quality improvement and LED backlight illumination unit independent core technology. This will enhance the domestic brand LCD TV function differentiation and product quality, reduce the cost of LCD TV, breaking the monopoly of foreign companies. Over the years, LED backlight technology has been monopolized by Samsung, SONY and a handful of foreign companies, resulting in a lack of domestic color TV camp collective located in the LED LCD TV, which is extremely important in the field of high-end. It is understood that in large size LED LCD TV, LED backlight can account for about 40% of the cost of the screen, if Chinese enterprises overcome LED backlight technology difficulties, coupled with some technical advantages of the whole circuit, the controllable cost ratio, China brand will have independent intellectual property rights around the whole flat-panel TV the cost of 60%, with more votes than CRT color TV era. An important goal is to expand upstream, Hisense is gradually being replaced by flat-panel TVs (CRT). Hisense general manager Liu Hongxin said that the CRT market is declining at an annual rate of 11% from the beginning of 2005, flat-panel TV has become the main source of profit for Hisense, Hisense's goal is to achieve "the next 3 years, flat-panel TV to replace the CRT" industrial upgrading. Chinese LED LCD TV research experts, Tsinghua University professor Chen Haoming think, LED LCD TV will quickly lead China the tablet market development, to 2010, flat-panel TV sales accounted for more than Chinese sales of color TV market is 80%, while the LED LCD TV will become one of the main characters.

Source: First Financial Daily