How does LED enterprise brand strategy stride forward?

Review: because of the rapid development of the LED industry is extremely rapid, LED production enterprises in the market space is significantly squeezed. From the last century, the mid 90s LED formally put into production applications, the past ten years, LED production enterprises have been showing explosive growth, according to statistics, only the LED manufacturers in the Pearl River Delta region reached 2600.

From the current Pearl River Delta region in the light of some of the information obtained from the survey, LED enterprises have become the main force in the lighting industry. With the national emphasis on energy saving and environmental protection, lighting companies have transformed LED, and then try to take the lead in the market. However, because of the rapid development of the LED industry is extremely rapid, LED production enterprises in the market space has been significantly squeezed. On the one hand, LED industry in the form of positive, on the other hand, they are faced with the lack of production standards, technological innovation lag, disorderly competition and other issues at the same time, LED enterprises how to force the market competition?

How does LED enterprise brand strategy stride forward?

How to move forward?

Whether it is indoor lighting or outdoor lighting, LED manufacturers are very focused on their own product brand influence. Brand is a powerful magic weapon for LED enterprises to open up the market channels, how to establish their own brand value naturally become an effective market access for enterprises to get a brick. In fact, this is lighting industry bigwigs brand casting and maintenance of the strategic route.

LED lighting large enterprises because of the enjoyment of a certain resource advantages and can afford a big name, then small and medium-sized LED manufacturers how to create their own brand of the road? LED small and medium-sized enterprises in order to win the starting line with large enterprises must know how to hold together to warm, the establishment of resource sharing model. Of course, this sharing of resources can not only limited to the lighting enterprises upstream and downstream applications in the middle reaches of the chip, package category, and should cross the sharing of resources, such as decoration engineering company cooperation, even the power company, engineering installation company. Previously, Li Jiacheng involved in the LED lighting industry, the official opening of the ball to play LED nano bulbs, is a cross-border resource sharing mode to form a brand effect.

Price first or quality first?

LED Lighting Companies in the market expansion will often be a headache for this problem. In the end is the quality of the first or only the first price, it is because tangled in this problem has led to the current LED market price war intensified, lack of standards, the quality of good and bad chaos. Especially the LED package of small and medium-sized enterprises, it is necessary to face the upstream chip manufacturers have to deal with the downstream application layers of overweight, bargain, as a result of these enterprises severely squeezed profit margins, in order to survive, these LED packaging manufacturers have to chip technology, luminescent materials and testing aspects of "downsizing". Under the vicious circle has also caused the current predicament of the LED industry.