LED lighting enterprises: channel construction urgent cooperation to promote cooperation

Review: LED lighting products through what channels to reach the hands of consumers, sales of enterprises is also crucial. How to layout the channel, how to channel innovation, become a difficult problem in the minds of enterprises.

Urgent channel construction

Terminal is king, channel winning, channel construction is LED lighting industry has been a hot topic. Channels like the transmission of the enterprise, the channel is not, the pain of the enterprise, the channel as the company will invest in the market hub, the importance of product sales is self-evident. LED lighting products through what channels to reach the hands of consumers, sales of enterprises is also crucial. How to layout the channel, how to channel innovation, become a difficult problem in the minds of enterprises. The traditional channels increasingly narrowed, competition, construction and maintenance costs are high, the effect is still unknown how to receive; electricity supplier channels conducive to brand building, but it is not regarded as the main channel; contact channel profit margins, but the collection cycle is long, difficult to develop...... Several major channel models have their own advantages and disadvantages, the need for enterprises based on their actual situation to weigh, but the channel construction is imperative.

From the past few years, it is not difficult to see the evolution of the channel model, the channel has been in the "revolution"". Traditional channels have been unable to meet the needs of the development of the LED lighting market is an indisputable fact that the traditional channels of consumer function is weakening, experience and service enhancements. Whether it is business or dealers, advocating multi legged walking, have increased investment in engineering and electricity supplier channels, the concept of selling products to sell the overall solution change. 2014, LED lighting market competition will be intense, this channel is a battle for the civil war smoke. In this year, the company has the advantage of the channel will enter the first camp, is expected to become the LED lighting industry pacesetter, so this year, more companies will step up the construction of channels.

LED lighting enterprises: channel construction urgent cooperation to promote cooperation

Hold together to promote the development of cooperation

LED lighting industry is different from real estate, the Internet and other industries, it seems accustomed to go alone, rather than embrace heating". Cooperation can play a cooperative effect, take advantage of 11>2's market competitiveness, but talk about cooperation of the enterprises, the real cooperation enterprise is less and less. LED lighting industry's rapid development of professional, innovation and speed of enterprise, all of the dry "is certainly not as good as complementary resources to achieve good results. For the current LED lighting industry pattern, whether it is for to hold together to break through strengthening the superiority, ahead of competitors, consideration, or set up outside China LED lighting industry status, the need to build national industry, resist foreign aggression, integration and cooperation between enterprises has become an irreversible trend.

In 2013, the meeting of the LED lighting industry, will be "cooperation" as keywords, industrial development has entered a period of integration of real, enterprises need more adaptability in the complex and changeable market and anti risk ability, cooperation mode between enterprises to the industrial chain of vertical and horizontal or vertical and horizontal way, those leveraging each other business, know how to use each other's advantages to symbiotic. The cooperation between enterprises is the most important breakthrough in the original mode of thinking, change the original concept of competition, can not unilaterally highlight themselves, but by the cooperation and win-win attitude, according to its own advantages and short board, choose suitable partners, through cooperation to optimize enterprise resources, enhance the competitiveness of enterprises. In 2014, looking forward to more "Ya" and "Zhong" who can exchange, play belongs to the LED lighting industry "mountain".