How should enterprises develop in the new era of lighting (two)

Abstract: in recent years, the global lighting market showed no white effect gradually, at the same time by the impact of the rapid decline in the upstream chip technology upgrading and price between LED lighting and traditional lighting products gradually narrowing the gap, downstream of the LED lighting product prices has become an indisputable. At present, the price of LED lighting products is declining at an annual rate of about 15%-20%, gradually approaching the price of traditional energy-saving lamps. Technological progress determines the rapid growth of the LED industry, LED lamps instead of energy-saving lamps is the trend of industrial development.

Achieve 1+1>2 through capital mergers and acquisitions

M & A is a kind of tool used by Listed Companies in the process of achieving their strategic goals. Have a strong strength of the enterprise, in order to meet the requirement of development strategy, strengthen its core value, will have a certain advantage through the acquisition of other resources of the enterprise, in order to expand the market, to achieve the strategic goal of development. Of course, more mergers and acquisitions in order to fight for time cost.

Capital mergers and acquisitions is not done overnight, but need to have a certain maturity. LED lighting companies for capital mergers and acquisitions, the need to meet the following conditions can be mature:

First, the acquisition of the company has a standardized management model;

The two is whether the merger and acquisition of enterprises to meet the strategic needs of the core value of M & a;

Three, the current size of the merged enterprise and its future vision;

Four, the merger and acquisition of the company's own positioning whether or not the tactical needs of the merger of the buyer.

With the further development of the industry, the future does not rule out the possibility of the purchase of the product in order to enhance their products, through the purchase of the brand to enhance their corporate image, to achieve the financial data acquisition through the purchase of profit oriented enterprises. No matter what kind of demand for mergers and acquisitions, the key lies in how to achieve optimal allocation of resources through mergers and acquisitions or integration, maximize the value of mergers and acquisitions to achieve long-term development of strategic objectives.

For capital mergers and acquisitions, mergers and acquisitions need to consider not only the cost of time, but also for the acquisition of the enterprise multi-dimensional considerations. Capital is a double-edged sword, in the current LED lighting market, good acquisition target does not lack, the key lies in the listed companies before choosing the appropriate business, requires in-depth understanding of the industry, enterprises and personnel, through the multi-dimensional thoroughly done homework, found to meet their strategic development target.

The overall pattern determines the way out

At present, the lighting industry market environment has changed, the competition has developed into an overall competition, if the enterprise only from marketing, products, services and other ports force, has been unable to meet the development needs. Lighting enterprises must clearly recognize their own core values and the existing resources, according to the actual situation in the market promotion, product development, marketing, etc. the background of supply port full force, supplemented by effective channel model, in order to achieve the sustainable development of enterprises.

In addition, enterprises must clearly recognize that the large and full channel model often can not guarantee the development of enterprises, but will accelerate the speed of the enterprise bankruptcy. In the fierce competition in the industry stage, LED enterprises must move slow, must be based on their own resources and development goals, formulate strategic plan, choose their own business tactics, and equipped with the appropriate resources. In the future, with the further intensification of competition and further refinement of the division of labor, many companies in the LED lighting industry will become a supplier of brand enterprises, supporting business, which is the inevitable proposition of the development of the industry.