Lighting guide how to guide also Youdao?

Guide: in the guide to do the work, but also out of the guide circle, from a different point of view for the sake of customers, to help customers, to accumulate quality and knowledge, so that more conducive to shopping guide.

Shopping guide, is an important part of the lighting business directly to the customer, how to do a good shopping guide, so that the limited customer resources to stimulate more product sales, it is worth pondering. As an ordinary lighting shopping guide, I want to talk about the importance of shopping guide should pay attention to and breakthrough, perhaps not comprehensive, but I hope to attract a lot of money, in order to trigger more useful thinking.

Shopping guide, as its name implies to guide customers or customers to buy, then guide is very important. How to guide it? A variety of offering hospitality, all can Qiao tongue? Perhaps, this does not solve the problem. The author believes that the guide should also have a method, there are angles, skills.

First of all, sincerity is very important. In introducing the products, can not be blown or deliberately exaggerate the effect as if it were raining flowers, and it is often counterproductive. A product, it will be perfect, therefore, to be more honest, the advantages of the products can be introduced, not too much in adding the trimmings. Because of that, often lead to resentment of customers, so that they do not want to stay in the exhibition hall. Therefore, suggestions that in the "guide", and leave some time and space to allow customers to think about yourself, choose. This will be a single chance.

Secondly, it is necessary to grasp the needs of customers to guide". The market at different levels, different regions of the customer, his needs are not the same, as the marketing personnel, must according to the different needs of customers to recommend products, such as the domestic market a headlight comparison favored in the understanding of customers from the market, we should introduce a large living room lamps and other products to him and it will resonate with your customers and good, think you understand the market, understand his needs, which the firm intention of customer orders.

Again, to show your professionalism, so that customers feel that you are a consultant. It needs not only guide enterprises to understand their own light, also need to understand more the market on the same level and style of the lamp, or on the market situation, and the annual prevalence of color and style, even on the market price. In this way, the customer will be your "guide" to be sincerely convinced, to believe you.

Fourth, to sell their own character. Said to do business is to sell character, shopping guide is the same. In the fierce competition in the market, a word, a detail, showing the charm of personality, often very important. For example, once in a flat-share store, staged this scene: a customer in the shopping feel not a buy, have left out, one of only the most enthusiastic guide inside a cup of water, and opened the chatterbox for. The customer turned around and went out again. Soon, they came to the store, went straight to the inside of the shopping guide asked the lights, and finally set a lot of single. This is the charm of personality, can not see people do things, to provide the necessary enthusiasm.

It's just a little story. Of course, the quality of shopping guide, not only this, but also to help customers solve some practical problems, etc.. For example, some customers have not done before the lighting business, which requires a little bit of energy to help each other into a number of marketable goods, for some outside the shopping guide and the introduction of industry knowledge, you can also give each other. In this way, nature can get customer trust, but also a manifestation of character marketing. In short, the sale of products to some extent is to sell themselves, customers believe you will listen to you.

Fifth, we must grasp the "guide" degree. In the process of shopping guide, the degree is very important, do not grasp the degree, often lose customers. For example, excessive enthusiasm, often allow customers to have a psychological burden, the last being "away"; for example, a new lamp, the customers are not interested, it is often caused by a strong push to each other's unhappiness; another example, saying too much is not good, the light said too perfect is not good...... Must be in a degree, so that customers feel real, credible, valuable.

"Guide" is just a preliminary process. But in the lighting shop, shopping guide is often responsible for the role of customer service. Store shopping guide in the "guide", but also in the post service detailed tracking, for example, will make a phone call when delivery, customers get the goods will call to ask, anyway, there will be multiple phone tracking to ensure that customers worry free, and according to customer requirements, recommend marketable products; and the customer encountered in the operating problems to assist. This is the meaning of our nanny service. In fact, the shopping guide in the good guide work, but also out of the guide circle, from a different point of view for the sake of customers, to help customers, to accumulate quality and knowledge, so that more conducive to shopping guide.