How to do O2O marketing of traditional lighting companies (two)

But after all kinds of channels covering wide net type, we must user behavior data for each channel under the ground analysis, find the target users read the reply quantity high, high hit rate, high rate of active channels, and sorted according to the input and output, after several rounds of practice after we can screen out the most effective channel to do is user characteristics and preferences for these effective channels to the next, tailored marketing strategies and schemes for long-term maintenance.

3, set goals, re execution

Ok! If there is a "traditional business" also mastered the "technique", and then through the "wide net" and "diligence analysis" also selected the effective O2O marketing channels and the way that finally needs a very important thing to do is to set goals. And this goal must be in line with the principles of Smart, that is, the goal is clear, measurable, can be achieved, relevance, time constraints. For example, if third party development WeChat opened a public number, on-line micro mall, so how many subscribers plan in the second half of this year, selling many products, realizing how much sales; if it is opened Baidu direct number, the number of advertising plan, expect all users to click on how much new customers. For much of the new trading volume etc..

The goal is set, and the most important thing is to execute. On the issue of executive power, we all know its importance, often a good solution is because the implementation is not in place and halfway. Implementation of the traditional business is actually a big challenge, the most important thing is because of the problem of consciousness and people, in the final analysis is still a problem, after all, like the sea fishing is still a very small number of traditional enterprises. Sand water can only say, traditional business friends all right, as long as continue to try to persevere, follow the "find problem analyze problem formulation solution and implementation of feedback - optimization and adjustment, continuous improvement" mode of examination, cannot guarantee one hundred percent success, but absolutely can avoid too dangerous.

epilogue

Standing from the perspective of the business O2O marketing challenges everywhere, so for all types of O2O marketing service providers are everywhere full of opportunities. Several problems of sand and water will come with a traditional business in front of the housework to know how O2O is going on, what kind of marketing mode of O2O is more suitable for their own, but must be combined with their own questions, try a lot of lessons for the BAT and its improvement; he greatly small O2O marketing service providers and how to provide better products and services to address the needs of three large businesses is a pressing matter of the moment.