How to do the traditional lighting companies O2O marketing (I)

1, not only device, special research

In the sand, it seems, whether it is WeChat public number or Baidu direct number, are in the device level, tools only. In addition to these two, there are a lot of other O2O marketing tools, marketing channels exist, have and do is a completely different concept of the two. Unfortunately, but fortunately, we have seen on the success of the case of O2O marketing services, and that is a few, it is the need for publicity, the market needs to cultivate the marketing.

But is committed to using the O2O marketing businesses, must first understand clearly what is O2O, what can you do with O2O, their products and services by O2O hope to achieve what you want, what is the influence of the audience, which have their own understanding of the O2O marketing channel, you can use what way to influence the target audience...... Finally, ask yourself these questions, you ask yourself now really have the ability to do these? If you can, then do it right away! If not, start with a low cost trial and error!

2, wide net, ground analysis

The local life service businesses, can use O2O marketing tools and there are many channels, such as the WeChat public number, group purchase website, forum, and local community, watercress city and the new out of the Baidu direct number and unfamiliar street to shop etc.. In front of several ways are generally known, sand water has also been recommended to do friends to try to eat. When Baidu direct number and unfamiliar street to the shop after the emergence of the sand is also the first time to make friends concerned about food and try to do. Why?

On the one hand is because every new thing is a new opportunity, once developed, pioneer will get first mover advantage, it is possible to enjoy generous dividend returns, so for Baidu direct number of this kind of model has a massive user service must pay attention to; on the other hand is due to food O2O marketing and Internet products marketing have different approaches but equally satisfactory results, adhering to a target user as long as the place is the channel of thinking, you will find a lot of channels for us to reach the user, we must try our best to try to cover every channel to affect every channel of the target users.