How to share a cup of outdoor LED media four strategic analysis

Authoritative media data show that there are currently about 2 million sizes in the world as the media in the operation of the screen, and of which there are about 500 thousand of the screen belongs to the Chinese market. This seemingly unstoppable trend has spread half of the domestic outdoor media, but not as long as the digital media with the above, you can get a share? We are not difficult to see from the current increasingly rational outdoor advertising market is constantly staged in the survival of the fittest.

The market leads to competition, and competition leads to success or failure. Outdoor advertising media market leader who pioneered the field of ocean media is undoubtedly a shock to many at present is still in a state of blind outdoor advertising operators and deeds. Can a mystery, there is a deal strategy and action. In Shanghai the scene want to build outdoor mobile media E car as an example, decision makers and operations team successfully create demand, breakthrough competition, risk aversion and the development of a method of space operation should be based on the unique differences "eliminate, reduce and increase, to create" four ocean strategy action.

Eliminate competition 42 dial back thousands of pounds

In February 18th this year, with 50 million captured Champs Guangzhou's first large-scale outdoor LED advertising a 6 year tenure, has aroused widespread concern in the outside world can view is unable to agree on which is right. Although large screen operators are also expected to complete the operations from single to multi point linkage, from thriving to change, but All flowers bloom together. "because of its large screen LED threshold is too high and limit the widespread participation, therefore, this change is likely to be a long period of time. And now the market emerging mobile media E car uses basically is LED screen, price points, rent and operating costs than the LED big screen is much lower, but the visual impact, even the media power, operation cost are not inferior to the traditional big screen even more than a raise. Shanghai Jing think advertising company strategy and research team in the first place from may limit the development of competition competition, after careful analysis of LED big screen and the screen in the market, choose the mobile elements and the traditional concept of competition combined with LED in the screen, eliminating unnecessary resources and avoid the media waste.

Reduce the risk of potential risks

The weakness of outdoor advertising media market and the government regulation accidentaly across has so many traditional outdoor advertising forms (such as big, light boxes, wall advertising etc.) to exit quickly, which makes advertisers and operators are considered to be taken by surprise, although the first of these risks, but failed to reduce the product or service itself is real, so only an awkward looking at the big box was removed and the point was banned. However, Shanghai King think mobile E media is how to avoid these risks?

In fact, I don't think there are any miraculous scene policy sense and market regulation authority, but can stagger the market and policy of "dead end", the reason is due to factors of E car itself is less, to minimize risk. The reduction of traditional media installation and disassembly cost, once fixed will not move, not strain and other limiting factors, therefore, E car mobile media in operation at the beginning of the media can be completely different from the landing point, and does not involve the construction cost of the disassembly process changed at any time according to the policy, coupled with the appearance and twenty the patent technology has become the new darling of city planning and construction, do not have to worry about will be eliminated and remediation targets, to brake.

Increase the difference between service market blind spot

Follow the trend of convergence of the market has been the bane of the small screen, LED follow focus of the rush to vote is a proof. Still take Shanghai Jing think of mobile E car media for example, to find out the landscape factors that ultimately determine customer choice is what that point is chosen at random, whether there is the demolition convenient, maintenance is simple, applicable, economic function is diverse investment is difficult to afford, income security, development of the bottom line the above is a standard measure space, a general customer, but not all are in the form of outdoor advertising standards, and even some standard in the market is still a blank. Therefore, E car media caught the lifeblood of the above factors for winning the variable difference service means, in the outdoor media market for the first time the outdoor media can move at any time according to the demand, suitable for a variety of places (tourist attractions, airports, docks, stations, squares, green belt wheel, school, community, theater door, Chaodeng) set up without limitation, while positioning multifunctional can meet the customer of media operations, activities (as the background of the stage, film screenings, terminal sales and leasing), the future form a linkage location specific media network form can create a broader, more accurate advertising effect for customers.

Create customer value to stimulate the fan effect

One of the most simple truth, said the straightforward is "you let the customer profitability, customers will let you profit", but how to achieve customer profitability? May wish to take a look at the way the king. The buyer is versed in to view the influence exerted by buyers, users and groups of the chain, and insight into technology and policy trend is how to change the value of customer orientation, so the scene is trying to create a new mode of operation and communication system, the real buyer in all aspects of the chain, mindful of advertisers the final is not advertising, needs more than the media, but the audience.