In the mobile SP to do to promote "the central music platform"

X group China Mobile (hereinafter referred to as "mobile") to adjust the wireless music industry the existing rules of the game, to provide music content by direct collaboration with record company, and the profit of 55 is divided into initial. This is equivalent to the existing SP (wireless service provider) excluded from the industry who fengeng.

3 days of China Mobile wireless music seminar ended in Chengdu, 22. According to the "First Financial Daily", China Mobile said at the meeting, the future to a nationwide wireless music platform "central music platform", to provide mobile phone, music downloads and other customized ringing tone all music service. This platform contains the latest mobile strategy - directly involved in the content and marketing of wireless music, extending to the lower reaches of the industrial chain, as the role of SP.

Familiar with the media, IT field of mergers and acquisitions of Vantage Capitals Ltd China eCapital CEO ran Wang think, for the record labels, publishing and marketing channel is a monopoly in the mobile is a very dangerous thing; but SP needs better service for the record company, to reflect their own value of existence.

At present, the wireless music industry chain mode is: China Mobile to provide transmission and charging channels; SP provides services to connect with the record company and the Chinese mobile. Consumers pay for the service, such as CRBT, the mobile first with the SP is divided into the proportion of 1/3 or less, SP accounted for the bulk of the SP record company and then divided into 55.

"Of course, we hope to move closer to China mobile." Birdman records CEO Zhou Yaping said that the two sides cooperate directly can improve each other's income, but also makes the industry chain flat, can better protect the copyright.

But he also believes that record companies do not necessarily give up the normal cooperation with SP. Because of the efforts to promote music in the end how much, whether it will be difficult to change into a pattern is difficult to say.

SP executives said a participant, SP has started the transition in advance,

The main direction of the transformation is to compete for and explore music content resources, but it is not particularly successful.

China Mobile insiders said, in fact, the move will not completely bypass the SP, the initial focus will be on the pursuit of cooperation with some major record companies, will still leave a lot of space for the development of SP. The participants of the Taihe rye managing director Song Ke believes that there are some different modes of cooperation is reasonable; the wireless music industry chain, industry chain nodes should first do their own thing.