Hisense Kelon will start next month officially entered the brand integration

In suspense over the past 8 months, Hisense today finally came to fruition.

Reporter learned yesterday, today will announce its Kelon the major shareholder of Guangdong Green Cole Enterprise Development Co., Ltd. (hereinafter referred to as "Green Cole") and Hisense Air Conditioning Co. Ltd. (hereinafter referred to as "Hisense") supplementary agreement for the transfer of shares two. In September 9th last year, the two sides have reached an equity transfer agreement, Hisense intends to acquire 900 million yuan through its Hisense air conditioning Green Cole Kelon Electrical holdings of shares in the name of kelon.

Details of the acquisition of Kelon has been Hisense, but also for the first time publicly related content.

Hisense out 680 million real gold

According to Hisense disclosed information, Hisense air-conditioning to 680 million yuan to the final completion of the acquisition of Kelon GreenKel held shares, by the government, the two sides of the transfer, the court and the association of industry composition of the working group has begun for the final transfer procedures, the equity transfer procedures project was officially completed in May 1st.

Hisense aspects, this will pay 680 million yuan in cash to Green Cole. KELON in today's announcement said, according to the agreement, Hisense air conditioning to Green Cole to pay the first payment of 500 million yuan in two, the supplementary agreement shall take effect on the date of completion of the 7 working days; in the subject of transfer of shares within 7 working days, Hisense air conditioning to Green Cole to pay the remaining 180 million yuan.

Kelon Electric bulletin also denied the Shunde government to advance the argument. Earlier media reports, Hisense's acquisition price will still maintain 900 million yuan previously reported, but there are 220 million yuan by the Shunde district government guaranteed loans to equity transfer box Lin Karl, with their own assets Greencool future source of funds to repay. Green Cole will be 220 million yuan of this loan transferred to Hisense for the acquisition of Kelon shares, and eventually used to repay the capital of Kelon Electric Appliance seized by Green Cole".

"Kelon" under the new moon logo

After the completion of the acquisition of Kelon, Hisense will have two listed companies: Hisense and Kelon electrical. Hisense is likely to integrate immediately within the group of air conditioners and refrigerators white power industry, its excellent air conditioning and refrigerator all the assets and white goods marketing channels into "Kelon", and "Hisense" is the main lock in the black power.

This naturally leads to the question of how Hisense brand management. At present, the main brand of black electricity is Hisense, white aspects include Hisense, Kelon and Ronshen". In this regard, Hisense first affirmed the "Ronshen, Kelon is the reform and opening up has very high visibility and reputation of the national brand, and disclose the relevant information of the brand integration is likely to be announced during the" Kelon "for the subject.

It is understood that Hisense will be in May 18th to adjust the Kelon logo and publish relevant information.