Intel Otellini hinted that it will announce the independent brand of commercial PC platform

According to foreign media reports, Intel last week released a quarterly financial, financial analysts in the video conference held later, Intel CEO Otellini said louzui, suggesting that Intel will be released for commercial PC another platform independent brand in April 24th local time. This is the third brand Intel chip platform.

In the financial analyst meeting, Otellini talked about in the manufacturing process of different microprocessor use, just as a brand Intel chip product platform: "Centrino (Centrino), Viiv (Viiv) and we will be in the commercial computer brand said Monday......"

The commercial PC platform brand that Intel has never disclosed to the media, "Otellini once said louzui" naturally sparked media interest. However, Intel spokesman also carefully conceal mentioning. The company spokesman Scott McLaughlin said at a news conference in San Francisco Liz The Carlton Hotel on Monday, in addition No comment. said.

However, according to U.S. media quoted sources close to Intel said the company, Intel will be at a press conference on Monday officially launched commercial PC platform independent brand, the platform selling point is the management and security of PC stronger. So far, Intel is talking about the characteristics of these commercial PC generally use Averill R & D code.

"Platform" is the masterpiece of Otellini as CEO of Intel. Since the 2003 release of "Centrino" platform, Intel has spent heavily on platform brand publicity, to emphasize that Intel sales is not only a microprocessor, but a multi chip in a product platform. Intel's internal product platform".

"Centrino" is Intel's most successful brand platform, mainly used in notebook, it includes an oriented notebook motherboard chipset, a Pentium M processor and a Wi-Fi chip module. Subsequently, tasted the sweetness of Intel released for the family computer media center Viiv platform for the brand, however, because of the family entertainment computer is still in the start-up stage, Intel Viiv brand performance is difficult to assess.

The brand of American media for Intel commercial PC platform will use what name of speculation, according to a survey of the history of Intel in the United States Patent and Trademark Office registered name, the American media speculation that Intel may even use the past unused names, such as Septium, Eproximator and Megaseries.

The industry for multiple platform brand strategy of Intel is not optimistic about the market research firm IDC analyst Richard Seamus said, if the transfer function of some commercial PC platform to some of the other PC, Intel may appear fuzzy and overlapping brand. Richard Sim said that for commercial PC more important security, manageability and low power characteristics is not a commercial PC patent.

At the same time, Seelem also pointed out that the new commercial PC platform brand influence will be far less than the "Centrino", the reason is the different audience. The commercial PC is mainly sold to enterprise IT managers and IT personnel, the number of these groups is obviously less than "Centrino" and "happy" in the face of ordinary consumers. Accordingly, Intel in the commercial PC platform brand publicity on the cost will be far less than the "Centrino" and "friskier".