Intel "acceptance of content" has become a buzzword in the industry

"Intel" Viiv platform, "an NBC Universal (NBC Universal) content."

Microsoft is now targeting 'Media Center Edition' (MCE) ', with the British Sky Broadcasting Company (British Sky Broadcasting) to cooperate."

"Google will send us CBS's program in 'Google Video'."

The above is a 2006 International CES keynote speech in a scene, from which you can see the world's most representative companies ready to move into the industry to send video services.

At this point the fixed argument, is the beginning of this article will be "A" to accept the content provided". The word "A" is Ooyu Fumiaki. A little earlier, the word "A" is either "Blu ray Disc", "HD DVD" or "iPod", which is related to digital products. Now it has become a semiconductor architecture, OS, or the name of the service on the site, and so on, is simply what to have.

Assuming that there is a concept that "A" can be linked together, I think it is the user interface (UI) provided by "A" or the user experience. For example, I love the use of video delivery service "free GyaO", not only because of rich content, it is also convenient to take over other services, watching TV, people can experience platform (to skip advertising programs to switch channels, Zapping) effect is very satisfied with the end user interface is beautiful.

SONY's Dei Nobuyuki proposed hardware and software integration in the 90s of last century, the user interface and digital terminal is equivalent to the concept. Today, with the advent of Internet browsers and Java virtual machines, as well as XML based browsers, the situation has changed. Communications operators and content operators to avoid terminal manufacturers, users can provide advanced user interface. From the Internet browser, Google Google Maps and its related Web2.0 services, as well as the above mentioned GyaO is a good example. Virtual machine, there are set-top boxes for MHP (Multimedia Home Platform, multimedia home platform) and a new generation of players ready to use the BD-J and iHD".

Have a user interface, it is equivalent to the user with the contact point. Also standing on the user's personal information (address, age, family members, hobbies, etc.) and charge (credit card number and account number) user ID implementation of the status of management. The essence of the network transmission service can be said to be the battle for high-quality user ID. If it is free to send services, according to personal information, through the publication of the target user's advertising, and content providers will be able to split advertising costs. If it is sent to the service charges, fees can be charged as part of the fee. The "I model" as the representative of the mobile phone service has been able to quickly launch, an important reason is that the mobile phone operators manage a set of high-quality user ID.

The product manufacturers through user ID management in the business success stories are not too much. One of the very rare example is the use of iTunes with Apple ID authentication function iPod". Conversely, if you do not create a well-known brand such as iPod, it is difficult to achieve success in the network transmission service.

There is one thing to look forward to, DTV portal working groups discussed this is SHARP, SONY, Toshiba, Hitachi and Panasonic are making industry 5 companies jointly set up the "(DTV-WG)", its purpose is to explore the TV portal service, through for each product distribution of fixed ID, easy access to personal information. Complete charge. It is said that the results will be announced at the CEATEC exhibition held in the autumn of 2006, and I sincerely hope that it can become par with other platforms A".