Internet subversion LED lighting companies: O2O model of the three major issues of truth (two)

Question two: new intermediaries are easily skipped in O2O mode

I have been in contact with a wedding O2O company, the company's main service to people who want to get married, looking for wedding photography in the above, rent the venue, scheduled gift car, looking for the bride secretary. There are numerous businesses above, after a single business will contact the consumer, and then the O2O company to get the transaction commission. The O2O model does not need to deliver the logistics do not need to see the wonderful class. However, the founder told the author, according to his inference, about 1/3 of the order is the business "jump" (the actual number can not be counted, only by feeling). Consumers online orders, consumers and businesses get contacts on the phone that consumers just under the Internet orders away, in order to get the business without the O2O company pay commission.

The company later got a telephone recording system to monitor the call between businesses and consumers, sampling inspection is true, it will warn businesses. However, monitoring can only be sampled, not the fundamental solution to the problem. The root cause of the problem lies in the fact that O2O companies can not charge consumers, and businesses are in the interests of merchants and businesses are opposed, and can not monitor the entire transaction.

In addition, there is a more embarrassing O2O as the middleman was skipped situation. For example, through a home APP I came to help the family cleaning aunt, found that she is very serious and responsible, so I asked her directly to the phone number, the next call directly about the time. The original APP will no longer use. So, this O2O service can only do my business.

Question three: low frequency O2O applications do not scale

What O2O services can avoid the acquaintance effect? I am afraid that only the service quality is not much difference in the O2O service, or the use of the frequency of the O2O service is not high. For example, a taxi APP, consumer demand is random, most of which are non fixed service, who will not be able to accommodate me so there is no need to be so mixed with the server, etc.. As for low frequency, another problem is derived.

Call out, a total of a few times a week; called cleaning aunt, a few times a month; travel abroad, a few years; marriage, a lifetime best time. This is a lot of frequency O2O services in the promotion of the APP installation money eventually hit the bailer. Users only when there is a need to install, after use is not removed is not opened, so the installed capacity is not large.

O2O applications are not low frequency can not do, but the business model of high frequency applications and low frequency applications will not be the same. The application of high frequency scale, puerile even free money on value-added services; the application of low income, customers have to extract money Laicai, in order to share marketing costs APP.

O2O is an important step in the Internet into the physical life, along with the popularity of smart phones to allow Internet services can carry. However, it is very important to design the business model, because more and more physical contact, can not enjoy the scale economy characteristic of the Internet, and jump and frequency problems tested in this new intermediate people whether can create value.