Let LED lighting consumers can not refuse to buy the "four" reason (two)

Two, why use

My habit of thinking is: when your product and other similar products at the same time, you need to tell me why I want to choose your LED lighting products, rather than choose other LED lighting products. Most consumers face a product for the first time, the most able to impress them is the product to solve the problem, and the solution to the problem is the effect of strong support. Often have a new product claims: We used the XX patented technology, XX precious raw materials, XX agency certification and so on, but the consumer does not buy it. The root of the problem lies in the fact that the method of solving the problem of the product is regarded as the most concerned and the most popular one. Not XX patent technology, XX precious raw materials, XX agency certification and so on, there is no value to consumers, but can not speak only half. A mask product as an example, "why" accurate representation: XX uses patented technology to our mask, can promote cell growth speed, and make the skin a new cellular energetic supplement, so as to realize the compact, smooth, elastic effect, show charming confidence. (simulation, not rigorous)

Three, under what circumstances

"What scenario" is situated on the core product selling, to use the best products the best use of time, place, product the best use of products, the best use effect and so on information integration. It can be said to hold the "under what circumstances", it is accurate to find a way to maximize the effectiveness of the media to find a combination of ways to find the experience of marketing methods and procedures. I admire "afraid Wanglaoji drink" and "thirsty, tired to drink Red Bull", "day to eat white tablets are not sleepy, eat black night sleep tight" this kind of reasons to buy, there are three reasons:

1, accurate product selling points into the consumer's life, easy for consumers to understand and memory;

2, easy for consumers in the context of the need to bring into the scene, easy to generate association;

3, no competitors to build insurmountable barriers.

Four, who are in use

As the saying goes: "the train runs fast, all with the car headband", a group of people with a contact, or the identity of the salesman to detonate the popular. These people need to use their own product experience, experience and effect to show more to have the same needs, are waiting for consumers to ignite consumer desire for * * * products.

A contact, an expert, or a salesman may not be a star or an expert (if it is better), but it must be true. There are time, place, characters, plot story, people tend to be the most convincing.

All the people gathered the fire. Invite more ordinary consumers in the * * * products, tell their own stories, and then use these stories to become loyal to the new product pump, to more potential consumers sounded assembly.