LED competitive channels may not be king, quality and technology is the key

Review: in accordance with the pace of development of the industry, if the LED enterprises have to go past the inherent marketing thinking is clearly not enough, at present, LED enterprise must be traditional marketing methods and innovative marketing methods are combined, according to marketing mode effective its strategic objectives.

LED lighting industry respected channel is king, the sudden rise of the electricity supplier model is highly valued. As a trader, Li Li said the company should be highly concerned about the electricity supplier model. He said, although the electricity supplier model has not yet played a real role in promoting the LED industry, but this trend is more obvious. In accordance with the pace of development of the industry, if the LED enterprises have to go past the inherent marketing thinking is clearly not enough, at present, LED enterprise must be traditional marketing methods and innovative marketing methods are combined to develop effective marketing mode of its strategic objectives. "Channel is king" is almost a consensus in the LED industry, but Li Li does not agree with this statement.

LED competitive channels may not be king, quality and technology is the key

He said that the channel is really very important for the enterprise, the channel is king is actually marketing king, but marketing is really king? Li Li pointed out that the channels, including channels, distributors, channels and electricity supplier channels, in the short term, the channel can play a key role in the development of enterprises, and even a decisive role. But in the long run, whether the enterprise can be developed based on the product. From the short-term fluctuations in the industry and industry hot point of view, the company's long-term operation will eventually fall to its products and services.

The only way to accelerate enterprise marketing products to customers in the hands of links, almost all companies have for centuries for its products or services as a key promotion, and does not indicate a valid channel model to help companies achieve long-term stable development.

Channel is important, but more important is the enterprise product quality and R & D technology. LED enterprises have only practiced the internal strength, coupled with efficient means of channels, in order to achieve long-term stable development, in order to eat LED lighting enterprises this cake.