LED drive Taiwan factory dyking adjust sales strategy, to seize on the mainland market

It is reported that Chinese mainland policy promote the use of the LED in the mainland market, LED outdoor lighting and the size of the market is very Kanban growth potential, LED drive dyking Taiwan factory (3288) this year, adjust sales strategy, proposed the development of a new version of the drive products sold to Europe and the United States market, while the old version sold on Chinese mainland, seize the mainland market.

Dianjing products can be divided into 2 categories, including mixed signal IC, accounting for 80% of the standard, including LED driver, Power supply monitoring chip, motor drive revenue accounted for 20% of the standard. In the 80% part of the sales market, foreign orders, including Europe and the United States, and China, excluding China dyking in the mainland market, drive global market share of about 25%.

I think the legal point, even if the sale, the mainland market, the design of LED driver manufacturers price is still only half the level of dyking, coupled with the manufacturers in the mainland for the standard case LED billboards have advantages, as well as the domestic industry accumulation (3527) competition, so grab the mainland market is not easy.

It is understood that by Chinese, LED drive manufacturers and the domestic industry accumulation of price competition, the first half of the price for 2 point drive into decline, the second half of the expected prices will continue downward.

Source: LEDinside