LED driver supplier market segments scramble to start a fight

LED (light emitting diode) market in recent years is the rapid development, not only in the traditional backlight, display applications, the lighting is also showing almost explosive growth, while the driver IC is an indispensable and important part of LED application, which led to the market demand.

Due to the wide range of applications, high technology maturity, backlight is still the largest LED application market, the greatest demand for drive. Small portable devices such as mobile phones, notebook LED backlight market has been growing rapidly. With the decline in the cost of LED on TV and other larger display will also gradually replace CCFL (cold cathode fluorescent lamp), becoming the mainstream backlight mode. Therefore, the backlight market naturally driven by LEDdriver (drive) manufacturers attach great importance to.

LED lighting applications have been the hottest industry. But in addition to the more mature landscape lighting, traffic lights market, the general lighting market is often considered to be a future market. This is due to the short development time of LED for general lighting, the technology is not yet fully mature, is widely believed that the cost is high, and the service life and energy saving effect has not been tested for a long time. But now, manufacturers have LEDdriver seems not to regard it as right high power lighting, driving is the main push of their product line, from the promotion, is not better than the other product line is weak, even stronger.

Driver IC vendors are constantly developing new technologies and products to solve the problem of lighting, new products continue to emerge in the market, such as off-line NS launch of the constant current control driver, A Morimi's super capacitor flash drive and so on. The emergence of new technologies not only solve the technical problems, but also to reduce the cost of products. Lighting applications has become the focus of many research and development direction.

As the industry are optimistic about the prospects for the LED drive market, new vendors continue to join. It is not difficult to find, whether it is NS, NXP, ST, A Morimi, these companies, or professional in the field of small and medium sized IC enterprises, almost power products line companies are pushing LEDdriver product line, ranging from low power to high power.

In addition to international IC manufacturers, China Taiwan and mainland enterprises have become an important supplier of LEDdriver. Especially Taiwan manufacturers started early, and Taiwan is the notebook computer and other related products production base, with local advantages, a large number of vendors have a certain influence on the market, such as accumulation, Maoda, rich, Xun Jie etc.. They are also optimistic about the mainland market, and actively promote the mainland. However, the local LEDdriver vendors is not in the minority, such as Silan, Huarun micro silicon and so on, and the number is increasing rapidly, they also have a wide range of LED drive solutions, from the backlight to lighting are involved. Of course, at the technical level, the domestic manufacturers compared with international manufacturers still have a certain gap, competitiveness in the high-end application on the poor, but we see that their LEDdriver technology to enhance the ability of fast, but also good at seizing market opportunities, is to follow up from the leading role. Industry experts believe that weak brand influence is the urgent need to solve the problem of local manufacturers.

With the continuous expansion of the supplier team, the LEDdriver makes a hundred flowers bloom, but it also brings fierce market competition. Especially in the cost sensitive consumer markets, such as mobile phones, laptops, such as backlight, LED driven price war has been repeatedly opened. Therefore, for those manufacturers concerned about the market, how to improve the cost of products is the key to winning.

But at the same time, we also observed an exciting phenomenon, the market gradually showing a trend of differentiation. With the expansion of the LED application, drive manufacturers in the attention of different LED applications, such as in many manufacturers are targeting when high power high current applications, some manufacturers also drive applications on small current, such as automobile tail light, decorative lighting, work lights, counter lighting market segments. This is a good trend, the more segments of the market concerned, that manufacturers in the mining and cultivate more new niche market, this is undoubtedly more than everyone in a field to fight a fight at outrance much stronger.

But for the development of general lighting market, you need to work together to foster the participation of manufacturers, manufacturers more relevant technology of LED lighting is one day earlier mature, the cost can be decreased rapidly, thus becoming the largest LED real application market.