LED electricity supplier heavy vertical O2O future direction of the development of the four

Introduction: O2O early business needs in a serious vertical industry, the fundamental solution to the pain points of the industry. But for severe vertical O2O will be the future direction of development, I believe that the following directions:

1, horizontal expansion become the platform of "O2O" or "O2O" committed to a large platform become a sub category.

For some of the consumption frequency and the lower the thickness of the service category, easy to beat the high frequency of the big platform beat.

2, the development of vertical platform based on user vertical.

Typical owners of the crowd, the crowd needs a wide range of user characteristics are more obvious, the market is large enough. In 2014 the emergence of entrepreneurs market a large number of car, the track is wide enough, but in 2015 the lighting design enterprise will permeate to each other's territory, because the service users are with a group, the car will not intermediate platform market too much.

3, vertical social + O2O".

"O2O" is in the human services, some people are social needs, such as private education and students, independent musicians and fans and so on, this kind of objective vertical, can make full use of the social scene, build online business sufficient thickness.

4, natural monopoly.

In some O2O service category, the larger the scale, the higher the efficiency, such as in the field of travel taxi, car, carpool applications, a platform monopoly efficiency will be much higher than the efficiency of the two platforms.