LED entrepreneurs reflect: to have an independent O2O operating platform

To have an independent O2O operating platform

To have an independent O2O operating platform, such as independent official website, independent APP, independent Tmall, Jingdong shop, with particular attention not to mix with the existing B2C model.

Why should we operate independently?

1 different business models

B2C stressed that online payment, while the O2O model emphasizes the interaction of online and offline. Therefore, the two operating mode, the operator on line assessment criteria are different. In B2C mode, in order to facilitate the transaction, operators will do from the material of product, brand, price, promotion and other aspects, encourage customers to pay online, and more emphasis on the direct turnover rate; O2O mode, operation personnel online operation standard, more is to convince users to line go around the point of experience, is more in the brand or service characteristics, product characteristics above, this time more emphasis is from line to line into the shop rate, is not part of the transaction conversion rate.

2 prevent conflicts of interest

At the same time if there are B2C, the personnel in charge of the operation of B2C is easy to personal interests and guide the various regions of the O2O customers to pay online, contrary to the principle of O2O localization, which will impact the local stores the original interest. The most critical thing is that there will be problems in local stores and operational headquarters of the financial settlement.

There are two aspects of the financial accounting between the headquarters and the stores, one is the accounting of the product sales, and the other is the O2O of the drainage cost accounting. Product marketing accounting does not conflict, the conflict is still normal, drainage cost accounting, such as the brand introduced 1 million cost flow, if the simultaneous presence of B2C and O2O, that it is hard to know the flow to which mode, when the line of stores for their own interests, will escape the responsibility cost flow.

3 different user needs

The online user preferences and offline user preferences are different; online users more is the pursuit of cheap and easy to use, the user line is more pursuit of quality service; therefore the two different demand mixed together, will lead users to start to choose and do not know the true location of your brand.