Five problems in the development of LED industry

Review: November 20th, OFweek eleventh LED technology and Market Outlook Seminar held in The Ritz-carlton Shenzhen. At the meeting, Tang Guoqing brought the face of the LED industry in the development of the five issues, the keynote speech.

Problems of survival and development.

Tang Guoqing quoted the Chinese lighting society, Secretary General of the October speech in Shenzhen, China's LED lighting business about 20000, the market value of about 500 billion of the lighting market, the survival rate after 3 years may be only about 25%, about 5000 homes. He pointed out that today's LED lighting companies should first survive, and seek development: LED companies to survive and seek further development. In particular, small businesses to start from the breakdown of the field, to find their own advantages, to survive in the competition. "When it comes to the current development strategy of Samsung, Tang Guoqing sharp to say three words" subtraction"! That is, by subtraction, more focused, more focused to promote the development of key areas.

Two, conservative and innovation.

Tang Guoqing clearly points out that the LED lamp ball bulb, is for the use of more than 130 years of incandescent lamp maintenance. He also cited an example of the enterprise spin off lighting business, pointed out that the iron triangle strategy "1/3 traditional lighting, 1/3 LED lighting, 1/3 digital lighting and lighting services" is a good innovation. By illustration, he expounded for everyone at any stage of the history of conservative and innovation "are unavoidable topic. At the same time, he also pointed out that the Samsung Group Chairman Li Jianxi in 1993 published the "new business declaration", had a clear expression of the Samsung "began to change from me, in addition to his wife and children have to change the" innovative determination, while Samsung is always in such a practice when at the beginning of the declaration. For example, Samsung launched a package LED, can meet the current needs of more lamps.

Three, the public and minority issues.

Tang Guoqing pointed out that the public products oligopoly, niche products from product segmentation, segmentation, division of labor service segmentation, customer segmentation, channel segmentation and other fields can also play their proper role. Some of the relatively small size of the enterprise through re positioning, focusing on segments, but also to find their own development in the spring".

Four, the problem of substitution and transcendence.

Tang Guoqing pointed out that the LED bulb lamp, LED straight tube lamp is a typical alternative to traditional lighting, and if coupled with emergency features, you can start on the basis of alternative. LED provides unlimited imagination for the design of the space, but the foundation is still the market demand. Lighting is divided into intelligent lighting, interactive lighting, mobile lighting, emergency lighting, flexible lighting is the alternative and beyond performance.

Five, offline and online issues.

Tang Guoqing pointed out that sales of LED lighting products increased year by year, 2012 fiscal year, an increase of 6 times, in fiscal year increased by nearly 10 times. Lighting products which accounted for more than 85% of the total lighting. The entire LED lighting industry showing a blowout trend. Traditional lighting stores to the ancient town, for example, there are 47 professional lighting stores, its total business area of more than 3 million square meters. At the same time, today's electricity supplier channels hot, sudden appearance, LED lighting companies should not only be satisfied with the traditional lighting channels, but also to the emerging channels of force. He further revealed the LED lighting electricity supplier channels this year, 2014 online shopping lighting products market size of about $2 billion 400 million, accounting for 14.4% of all sales channels. Estimated that by 2017, the proportion of online shopping will reach 30%, becoming the largest sales channels. 2014 double 11, Taobao lighting products sales 454 million yuan, an increase of 38.88%. Beautiful data to be corroborated. The combination of online and offline will be the future development trend. "Tang Guoqing said categorically.