LED home lighting market needs to cultivate a step ahead

At present, the LED will be used as the main light source in the home lighting, and vigorously promote the marketing of lighting companies. Because of the technical aspects of LED itself is not perfect, coupled with high prices, lack of product lines, at this time the market is doomed to do a lot of effort to do a lot of work.

From the author's visit to the market situation, the major companies have begun to carry out the development of LED home lighting and market development. Most of them are full of confidence in the application of LED lighting in the home. Now everyone has the opportunity to enter the field of LED home lighting, but after 5 years may not have a chance. This is the current LED home lighting manufacturers involved in the general mentality.

Non business direction, the domestic market share is not enough

2008 is the LED landing home lighting "signs of the year", but because of the low price and acceptance of the market, as the main source of lighting LED home lighting companies are very few. Most enterprises are mainly in the exhibition hall or large exhibition to do image display, the real mass production and promotion in the market only a few. Based on the advantages of LED light source, domestic enterprises on the development of LED home lighting has increased the intensity. At present, Home Furnishing lighting enterprises will generally invest in research and development of LED, as technical reserves, "TNV general manager Tian Li Shi lighting division Liu Yun introduction, at present most of the enterprises will not be as the main product.

Liu Yun pointed out that the current LED home lighting accounted for the proportion of the overall home market is less than 5%. from the added value of the product point of view, LED home lighting is still high-end, and from the market point of view, it belongs to the low-end. At present, we are not in the market on the Tianlong LED push home lighting, mainly to do a technical reserve. "

The general manager of another focus on LED lamp production research and development enterprise boss Liquan lamps manufacturing Co., Tan Haoyuan also pointed out that the current enterprise in the field of LED lighting Home Furnishing generally have little interest, because less than 5% LED in the Home Furnishing Home Furnishing lighting lighting market, also need time to further development. "At present, the development prospects of LED how much, the whole world knows. Previously do quartz lamp, low voltage lamp business, and now have been using LED light source, but not as the main light source. LED is a lot of people feel that the price is expensive, the market outlook immeasurable. "

LED Home Furnishing lighting for the domestic market, there are different views and ambition Yichuan Sales Director Wen guojie. He said: with the domestic consumption to enhance the ability of the southwest and northwest, northeast and other places have a great demand for modern lighting lamps, local consumers of modern style collocation has many exquisite, it will promote the development of new lighting products --LED lighting Home Furnishing, the future prospects are very impressive. Wen Guojie forecast, LED home lighting is a trend in the next 5-10 years may become the mainstream home lighting products.

Foreign sales are rising

Compared to the domestic market is extremely immature, foreign markets on the acceptance of LED home lighting is very high. It is understood that ambition, Yichuan in recent 3 years began to be widely used in Home Furnishing LED light source lighting products, but is used as auxiliary light source. At present, LED lighting products, Yichuan Home Furnishing ambition mainly sold to foreign markets, accounting for about 15% share of overall sales, while the domestic market is not more than 5%. the Guojie said in a foreign market, a large number of LED lighting has been Home Furnishing (with LED as the main light source), accounting for about 30%-35% in the lighting market, and foreign consumers in the purchase of LED Home Furnishing lighting, general preference for yellow light.

"The current LED as the main light source of home lighting products in the market acceptance is not high, mainly because of high prices, it is about 10 times more expensive than ordinary light sources. But in Europe and the United States and other developed countries, some high-end customers are generally optimistic about this new type of products. I believe the next 3 years will be a large number of household lighting on the LED main light source, and now the United States and Europe has been the main source of light as a home. "Minnie lighting chairman Li Junjie also pointed out that now the LED Home Furnishing lighting as the main product promotion is one of the few powerful multinational giants, their main direction is the promotion of some developed countries in Europe, these areas of high-end users of the LED Home Furnishing lighting product demand in ascension.

Difficult to promote the market cultivation period

The current LED home lighting in the market is in the early stages of growth, although its development is very large, but it needs a long period of cultivation, but also a relatively mature market environment.

"I think the development of LED home lighting has a certain relationship with the national policy, the development of fast and slow, and the government also has a great relationship, as the government to push energy-saving lamps. When consumers buy, they will stand in their own interests, from the visible interests to think about the problem. LED home lighting in the market as the main lighting is difficult, difficult to accept the price of consumers. From a long-term perspective, it is to save money, but consumers are generally from short-term interests to consider, "TNV general manager Tian Li Shi lighting division Liu Yun believes that the current LED Home Furnishing lighting market development at the primary stage of cultivating.

In September this year, the introduction of LED modern lamps, general manager of the Xie Yingxiong, who has a deep impression. At present, the male LED modern lamp mainly for the domestic market, relying on the dealer agent and direct store display way to expand the market. When it comes to big companies sit and wait, unwilling to pay the cost of nurturing the market,