LED industry homogeneity serious market competition

Review: now the store to store the operation of the lighting brand is less and less, many stores slowly into the store.

With the gradual penetration of indoor lighting and LED lighting market Home Furnishing, closely connected with the terminal channel store is still one of the lighting enterprises to expand the channels is very important way, because he can not only improve the market radiation ability of the product, and can enhance product visibility and sales. But now on the market to store the operation of the lighting brand is less and less, many stores gradually reduced to store.

Specialty stores, such as the phenomenon is not true in the lighting industry has been quite common

Store product structure is too simple, the product category is not rich enough to meet the needs of different levels, different consumer structure, in the face of profit leverage, over time, the store into a comprehensive store. "An industry dealer told reporters.

To do a good brand, you can drive the sale of other brands in the middle and low brand has become a dealer to build stores as a big reason for miscellaneous stores. It is understood that the current professional stores continue to increase, the market demand is limited, the national macroeconomic conditions in continuous adjustment, the impact of Electronic Commerce on the traditional store channel is relatively large, flat market speed has a direct impact on the store sales. More and more dealers, but also do not want to own profit source is limited to a certain brand.

LED industry homogeneity serious market competition

At present, the homogenization of products in the LED industry is serious, the market competition is fierce, and the product quality and the price of goods mixed phenomenon, and the store is relatively high product prices, it is difficult to reflect the competitiveness. An industry dealer said so.

Profitability is the key to the development of the store

A store investment, more than a few million, less than tens of thousands, but the core factor is not profitable store upfront investment.

The design level of the store, the life cycle of the product and the ability of operation and management of the latter determine the vitality of the store. "An industry expert advice, store design, material selection, image display and other aspects can give consumers more texture and experience. In order to be able to achieve good development in the market, the company's continued full support from the enterprise is also essential.

One industry expert suggested that the enterprise must constantly improve the store image, product excellence, and constantly adjust the product line, improve product output value at the same time, should pay attention to management and service, to improve the training and customer service service, to ensure the profitability of 100% stores. After all, only the store profitable, in order to have a win-win situation with the enterprise. But the lighting store is good, but want to open a good store, it is not easy, which requires the joint efforts of enterprises and distributors.