LED lighting application products new channel model will have?

In the lighting industry, some forward-looking LED enterprises in this area started earlier, but also achieved good results. However, channel change is not an easy thing.

LED lighting products, not only brought more changes, led to changes in the channel model of the powerful impact to turn the world upside down, the traditional lighting has been adopted in the form of sales; LED is a new technology, has the characteristics of professional, channel mode in the past can not fully meet the needs of development. All of these forced enterprises to re-examine their existing channels in the LED era of the problems and shortcomings, explore new channel model, and explore new directions for development. In the lighting industry, some forward-looking LED enterprises in this area started earlier, but also achieved good results. However, channel change is not an easy thing. Although it is imminent, in the implementation process is still difficult, from the traditional to the new transition takes a long period of time, during this period, the traditional model will be the main theme. But when the LED lighting to the advanced stage of continuous development, the market is also maturing, channel change will no longer be difficult.

New channel model of LED lighting application products

Traditional distribution agent system is still the mainstream channel model

Distribution agent is the main channel mode of traditional lighting era, most of them through distribution, agency and other distribution channels to sell their products. Because compared to other channel mode, distribution agent model is more conducive to the layout of the product network.

Branch mode is the transitional attempt of channel reform

Change in LED lighting channel mode is still in the initial stage, enterprises have spontaneously began to self built channels, they often use the traditional lighting channel advantages, cultivating new dealers and the common development of the era of LED lighting, a lot of enterprises to implement the branch mode, to defend their position in the market. Thus, the branch model not only reduces the channel level, but also to achieve the goal of allowing more downstream distributors to allow consumers to enjoy more price benefits. At the same time, it is also conducive to the transfer of information between manufacturers and terminal consumer market more effectively, improve the ability of manufacturers to control the channel.

Professional service providers or into a new channel LED channel model

Through interviews, analysis we can see, is still in the primary stage of the development of LED lighting. At this stage, how to find the channel change is many LED companies need to think about the problem, but the construction and development of LED enterprises should not be confined to the traditional lighting channels, according to the characteristics of its innovative and flexible design and actively explore related products and channels of cooperation and new business models.

When it comes to channel a new direction of development, cooperation in traditional channels and electronic business the best way is to take the online sales and online services, the traditional channels as the electricity supplier logistics and experience center, and electricity supplier as the traditional channels of trade and promotion window to products through the district market, this is a big trend LED the development of the electricity supplier channels, I believe the effect will be more obvious in this way.

In order to meet the advanced stage of LED products, the new channel model will have a higher degree of development.