LED lighting brand building is a long and arduous road

Introduction: if the brand building product stage can be likened to hell, then channel competition stage is purgatory".

Brand building is like a business always wants to get to heaven, but before you get to heaven, you have to go through many tests. If the brand building "product stage" can be likened to "hell", then the channel competition stage is purgatory".

Chinese lighting brand how many, want to in the brand stand out, easier said than done! "LED lighting channel competition" is a tough battle that enterprises have to face.

LED lighting brand building is a long and arduous road

First of all, it is very important for an enterprise to set up a "charming marketing model" because "good mode = good business = good cause = good life"". The past is the channel with the manufacturers to give policy or price to make a profit, the enterprises should actively take the past "taking traditional channels Zhanshanweiwang" upgrade into the "value" rely on value-added services to the channel.

In addition, in the past, with the exception of a small number of channels to maintain a certain degree of loyalty to the brand, the manufacturers are always in conflict with the short-term interests of businesses, can not form a real long-term interests of the community". But if you want to create a highly cohesive channel, enterprise is bound to pay attention to the service consciousness and brand concept "as the guide, promote and strengthen the channels of service capacity and quality of service, to guide and promote the rapid flow and fast incremental sales. Only by changing the channel function of the income changes, from the "sale price" to "service based, supplemented by income difference" income structure, in order to truly had a good channel.

In short, the brand building is a long and arduous journey, before reaching the "Volkswagen brand" paradise, there are countless trials waiting for enterprises.